Web Developer

About the Role

We are looking for a highly skilled, tech-savvy Web Developer, Social Media & Local SEO Specialist to join our growing dental clinic. This is a unique hybrid role designed for a professional who can manage the technical architecture of our digital platforms, handle our social media presence, and drive organic patient footfall in Malviya Nagar, Delhi.

Website Development & Tech Integrations

• Web Development: Build, maintain, and optimize our clinic website using WordPress and custom HTML/CSS.
• Form Coding & Lead Capture: Code and optimize custom appointment booking forms, ensuring smooth data capture and zero lead leakage.
• Software Integration: Connect and integrate the website with our internal Patient Management Software (PMS) to sync bookings, schedules, and patient data.
• Automation: Implement WhatsApp API integrations for automated patient appointment confirmations, reminders, and follow-ups.
• App Development (Basic Knowledge): Assist in managing or coordinating basic mobile app functionalities or hybrid web-apps for patient check-ins.

Search Engine Optimization (SEO) & Local Search

• Local SEO (Google Business Profile): Optimize and aggressively manage our Google Business Profile (Maps) to ensure the clinic ranks in the top "Local 3-Pack" for nearby medical queries.
• On-Page & Technical SEO: Handle keyword research, meta tags, schema markup for dental clinics, website speed optimization, and perfect indexing on Google Search Console.
• Off-Page SEO: Execute ethical local link-building, manage local business citations, and directory listings to boost visibility in Delhi-NCR.

Social Media Management (SMM)

• Facebook & Instagram Business Pages: Take complete ownership of our official Meta business suites, including profile optimization, page hygiene, and brand consistency for dental services.
• Content Scheduling & Management: Plan, publish, and schedule regular updates, interactive stories, patient testimonials, before-and-after transformations, and clinic awareness posts targeting local patients.
• Engagement: Monitor and promptly respond to comments, direct messages (DMs), and patient inquiries on both platforms to drive walk-in consultations at our Malviya Nagar location.

Work Flexibility & Legal Conditions

• NDA & Non-Compete Agreement: The selected candidate will be required to sign a standard Non-Disclosure (NDA) and Non-Compete Agreement (NCA). You must not share clinic data or work with any other dental clinic/direct competitor in the Delhi-NCR region.
• Freelance Flexibility: We respect your time. You are permitted to take up outside freelance work or projects for non-competing industries during your remaining days, provided it does not affect your weekly deliverables for our clinic.

Requirements & Qualifications

• Experience: 3 to 5 years of proven experience handling technical SEO, live website development, and social media management in the healthcare or local business sector preferred.
• Tech Stack: Strong proficiency in WordPress, HTML, CSS, Meta Business Suite, and API integrations (WhatsApp, CRM/PMS tools).
• Portfolio: Candidates must be able to show live website examples they have built/ranked, along with active social media handles they have managed.
• Communication: Good coordination skills to interact with clinic staff and patients for content gathering during on-site days at our Malviya Nagar office.

What We Offer

• Fixed monthly salary of ₹20,000 – ₹35,000.
• Flexible hybrid work model (3 days clinic, 3 days remote).
• Freedom to pursue parallel non-competing freelance gigs.