Specialist

Role Overview

The Specialist - Biddable Performance is responsible for the independent management of paid-search campaigns across Google Ads and Microsoft Ads. This role ensures end-to-end ownership of execution quality and performance outcomes, leveraging deep platform expertise to drive structured testing, optimization, and AI-led automation strategies that deliver measurable results.

Key Responsibilities

• Solely plan, build, and manage paid-search campaigns for assigned accounts from conception to delivery.
• Execute daily and weekly optimizations including bid adjustments, budget allocation, negative keyword management, search-term reviews, and structured A/B testing.
• Analyze and improve key performance indicators (CPL, CPA, ROAS, CTR, conversion rate); proactively diagnose underperformance issues and implement corrective actions.
• Collaborate with the analytics team to implement QA for conversion tracking, UTMs, and tagging systems.
• Leverage smart bidding strategies and automation tools while actively testing new platform features and betas.
• Develop clear performance reports and dashboards that translate complex data into actionable business insights.
• Present findings and strategic recommendations during client and internal review sessions.
• Mentor Executives on execution tasks, ensuring adherence to high quality standards.
• Oversight of budget pacing and financial reconciliation for assigned accounts.
• Continuously monitor platform updates, industry trends, and competitor activities to maintain a competitive edge.

Qualifications

• Minimum 2 years of hands-on experience in paid search or performance marketing roles.
• Demonstrated proficiency in managing campaigns on Google Ads and Microsoft (Bing) Ads platforms.
• Strong theoretical and practical knowledge of keyword planning, advanced bidding strategies, and optimization techniques.
• Technical proficiency with MS Excel, PowerPoint, and various reporting tools.
• Certifications from Google Ads or Microsoft Ads are highly preferred.