Social Media Analyst

About the Job

Job Title: Social Analyst
Location: Work From Home
Experience: 1–4 years
Employment Type: Full-time

Role Overview: We are seeking a meticulous and analytical Social Analyst to oversee, analyze, and report on our brand's digital presence across various social media platforms. The ideal candidate will be responsible for tracking conversations, measuring performance metrics, generating actionable insights, and contributing to the brand's online reputation strategy. This role also involves defining, tracking, and enhancing social scores to assess overall community health and engagement effectiveness. The candidate should be adept at managing multiple clients concurrently, prioritizing tasks efficiently, and benchmarking performance against competitors.

Key Responsibilities:

Social Listening & Monitoring:

• Monitor brand mentions, keywords, competitors, and industry trends across social media platforms including Facebook, Instagram, LinkedIn, X, YouTube, app stores, and forums.
• Track and categorize conversations based on predefined parameters such as sentiment, intent, and category.
• Identify sudden spikes, anomalies, and potential risks in online conversations concerning both the brand and its competitors.

Data Analysis & Reporting:

• Analyze social media data to measure performance against key metrics like engagement, reach, sentiment, and response efficiency.
• Define, track, and optimize social scores based on engagement, sentiment, response time, and other relevant KPIs.
• Ensure accurate calculation of social scores by understanding platform-specific metrics and various social verticals.
• Prepare daily, weekly, and monthly reports that include clear insights and actionable recommendations.
• Develop dashboards and trackers to visualize performance trends for both the brand and its competitors.

Online Reputation & Competitive Insights:

• Analyze sentiment trends and pinpoint the primary drivers of positive and negative conversations for both the brand and competitors.
• Track competitor activities, campaigns, and audience engagement patterns.
• Conduct comparative analyses (share of voice, sentiment, engagement rate, and social scores) across competitors.
• Highlight critical issues, recurring complaints, and potential reputation risks within the category.
• Provide data-backed insights to ORM teams to inform response and positioning strategies.

Performance Tracking & Optimization:

• Track KPIs such as First Response Time (FRT), Turnaround Time (TAT), resolution rate, and social scores.
• Benchmark brand performance against competitors and industry standards.
• Identify opportunities to enhance engagement quality and customer satisfaction based on competitive insights.
• Offer recommendations to improve response effectiveness and mitigate negative sentiment.

Community & Consumer Insights:

• Identify emerging trends, audience behavior patterns, and key discussion themes within the category.
• Perform in-depth analyses of campaigns, product launches, or crisis situations for both the brand and competitors.
• Share actionable insights with internal stakeholders to improve customer experience and brand communication.
• Conduct manual audits across forums, groups, and other digital platforms where the brand and competitors are discussed.

Skills & Competencies:

• Strong analytical and data interpretation skills.
• Proficiency in Excel/Google Sheets and reporting dashboards.
• Solid understanding of social media metrics, KPIs, social score frameworks, and different social verticals.
• Ability to manage multiple clients/projects simultaneously with effective prioritization skills.
• Proficient understanding of competitive analysis and benchmarking techniques.
• Capability to interpret sentiment and consumer behavior patterns.
• High attention to detail and a structured approach to data handling.
• Excellent written and verbal communication skills.

Tools & Knowledge (Preferred):

• Experience with social listening and analytics tools such as Talkwalker, Simplify360, Brandwatch, QuickMetrix, Sprinklr, Sprout, Hootsuite, etc.
• Familiarity with dashboarding tools (e.g., Power BI, Tableau, Google Data Studio) is a plus.
• Understanding of ORM processes and crisis monitoring.
• Knowledge of social score models, share of voice, and competitive benchmarking techniques.

Who Should Apply:

• Candidates who thrive on working with data and uncovering insights.
• Professionals interested in social media analytics, competitive intelligence, and consumer behavior.
• Individuals capable of translating data into actionable recommendations for business impact.