Shopify Front End & Performance Eng...

BrandLoom is seeking a talented Shopify Front-End & Performance Engineer to join our team in Gurugram. In this crucial role, you will be responsible for translating Conversion Rate Optimization (CRO) strategies into high-quality, on-site executions without compromising site speed or user experience. You will collaborate closely with CRO strategists and analytics engineers to implement UX changes, conduct A/B tests, and deploy optimizations, ensuring every modification is technically sound, performance-focused, and mobile-ready.

This is a hands-on position for a professional who takes pride in their execution quality and understands the direct correlation between site speed, stability, usability, and revenue. If you are passionate about clean code, performance optimization, and delivering exceptional user experiences on the Shopify platform, we encourage you to apply.

Key Responsibilities:

• Customize and extend Shopify themes utilizing Liquid and the Online Store 2.0 architecture (JSON templates, sections, blocks).
• Implement CRO-driven enhancements, including optimizations for Product Detail Pages (PDP), cart logic improvements, and user experience for offer presentation and tiered discounts.
• Optimize site speed and Core Web Vitals, with a particular emphasis on mobile performance.
• Ensure all implementations adhere to a mobile-first approach.
• Conduct comprehensive Quality Assurance (QA) across various browsers and devices prior to and following releases.
• Partner with CRO and analytics teams to support experimentation and the permanent rollout of successful A/B test variants.

Ideal Candidate Profile:

• Possess strong, hands-on experience with Shopify theme architecture.
• Demonstrate proficiency in HTML, CSS, and JavaScript.
• Understand the critical balance between design aesthetics, performance, and user usability.
• Adopt a performance-first mindset, prioritizing speed and stability over complex cosmetic changes.
• Thrive in a collaborative CRO environment, working effectively with strategists and analysts.
• Exhibit a keen attention to detail for clean execution and low-risk deployment processes.

Tools & Technologies:

• Shopify (Online Store 2.0)
• Liquid
• HTML / CSS / JavaScript
• Chrome DevTools
• Performance auditing tools (e.g., Lighthouse, PageSpeed Insights)
• A/B testing platforms (in the context of CRO execution)

Why Join BrandLoom:

• Engage in high-impact CRO and Shopify optimization projects.
• Become part of a team that equally values execution quality and strategic thinking.
• Take end-to-end ownership of delivery, reducing reliance on external client development teams.
• Collaborate with senior strategists and analytics specialists.
• Enjoy a flexible working environment with opportunities for career advancement into senior engineering or CRO-focused roles.