Senior Media Buyer

About the Role:

We are seeking an experienced Media Buyer to lead paid advertising efforts for high-growth D2C clients across Meta Ads, Google Ads, Shopify, and GA4. You will own campaign strategy from planning to scaling, ensuring profitability via low CAC/CPA while maximizing ROAS.

Key Responsibilities:

• Campaign Management: Build, launch, and scale performance campaigns across Meta & Google Ads for multiple D2C brands. Manage budgets (10-20L+ monthly) with a focus on efficient spend utilization.
• Optimization & Scaling: Continuously monitor KPIs (ROAS, CPA, CAC, CVR). Identify underperforming assets and execute corrective actions via audience shifts, creative testing, and bid strategies. Develop scaling plans that maintain profitability.
• Creative Strategy: Collaborate with designers to produce high-converting creatives. Provide data-backed feedback on hooks, angles, and formats based on fatigue analysis and performance metrics (CTR/CPC).
• Data Analysis & Reporting: Track acquisition funnels using Meta Pixel, CAPI, Shopify Analytics, and GA4. Generate actionable weekly/monthly reports highlighting trends, bottlenecks, and growth opportunities.
• Account Ownership: Take full ownership of brand accounts, understanding their specific margins, AOVs, and profitability targets before executing media plans.

Requirements:

• 2–4 years in performance marketing for Indian D2C brands (Shopify).
• Mastery of Meta Ads Manager & Google Ads; strong analytical mindset to interpret data independently without supervision.
• Proven track record scaling budgets and driving profitable growth.