Senior Executive Performance Market...

Role Overview

We are seeking an experienced Senior Executive – Performance Marketing for our Delhi office. This role is ideal for a professional with strong hands-on experience in paid media management and campaign optimization within an agency environment. You will be responsible for managing campaigns across multiple brands, ensuring high performance metrics.

Key Responsibilities

• Plan, execute, monitor, and optimize comprehensive paid campaigns on Meta Ads and Google Ads.
• Manage simultaneous performance marketing initiatives for diverse clients across various industries.
• Conduct in-depth audience segmentation, competitor analysis, and creative research prior to launch.
• Oversight of full campaign lifecycle: setup, targeting strategies, budget allocation, A/B testing, optimization, and scaling.
• Monitor critical KPIs including ROAS, CPL, CPA, CTR, CPC, and conversion rates to drive decision-making.
• Analyze performance data to identify actionable opportunities for improvement and efficiency gains.
• Collaborate with creative teams to develop high-converting ad creatives tailored to campaign goals.
• Prepare detailed reports and communicate strategic insights clearly to stakeholders.
• Manage lead generation, conversion-focused, and e-commerce campaigns effectively.
• Stay abreast of evolving platform updates, advertising trends, and emerging performance marketing strategies.

Requirements

• 2–4 years of specialized experience in Performance Marketing are required.
• Mandatory prior experience working within an Advertising or Digital Marketing Agency setting.
• Demonstrated hands-on proficiency with Meta Ads is essential.
• Solid practical knowledge and comfort using Google Ads platforms.
• Proven track record of managing multiple client accounts concurrently without compromising quality.
• Possess strong analytical acumen, a data-driven mindset, and the ability to draw clear conclusions from complex datasets.
• Excellent communication skills with the ability to coordinate effectively across teams and clients.
• Deep understanding of campaign tracking methodologies, optimization tactics, and reporting frameworks.
• Familiarity with F&B, hospitality, lifestyle, or consumer brands is highly preferred but not strictly mandatory.

Working Conditions

• Schedule: Monday through Saturday (1st & 3rd Saturdays off).
• Hours: 10:30 AM – 7:00 PM.
• Mode: On-site at our Shahpur Jat, Delhi office.