Senior Engineer

We are seeking a highly motivated Senior Engineer with expertise in Pay-Per-Click (PPC) advertising to join our dynamic team in Mumbai. This permanent role offers an exciting opportunity to drive impactful digital marketing campaigns.

Key Responsibilities:

• Campaign Management: Develop, implement, and manage effective PPC campaigns across various platforms (e.g., Google Ads, Bing Ads) to drive qualified traffic and achieve business objectives.
• Keyword Research and Optimization: Conduct thorough keyword research to identify relevant opportunities and optimize campaigns for better ad ranking and performance.
• Bid Management and Budgeting: Strategically manage bids and budgets to maximize return on ad spend (ROAS) and ensure efficient allocation of resources.
• Ad Copywriting and Testing: Create compelling ad copy and landing page content, and conduct A/B testing to improve click-through rates (CTR) and conversion rates.
• Performance Analysis and Reporting: Monitor campaign performance, analyze data, and generate regular reports on key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA).
• Collaboration: Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and initiatives.
• Stay Updated: Keep abreast of the latest trends, best practices, and algorithm changes in the PPC landscape.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing successful PPC campaigns.
• Strong analytical skills and proficiency in Google Analytics and other PPC management tools.
• Excellent communication and interpersonal skills.