Senior Digital Marketing Manager

We are partnering with a rapidly growing, well-funded entertainment and leisure group seeking a Senior Digital Marketing Manager to lead their marketing team across multiple locations. This is a significant opportunity to join a business during a key growth phase and become instrumental to its success.

Your Responsibilities:

• Lead the comprehensive digital strategy encompassing CRM, social media, paid media, website, and in-venue digital channels, ensuring a cohesive end-to-end customer journey from initial discovery through to booking and beyond.
• Translate overarching marketing priorities into clear, commercially focused digital plans that effectively balance performance, brand experience, and customer needs.
• Own and develop key digital channel leads, providing strategic direction, setting priorities, and offering ongoing support.
• Coach and develop team members to enhance their capabilities and foster a shift towards more strategic, insight-led delivery.
• Maintain oversight of daily operations and provide hands-on support during critical trading periods as needed.
• Drive paid media performance and manage external digital partners, ensuring accountability, continuous optimization, and improvement.
• Critically evaluate agency output to ensure all activity is insight-led, customer-focused, and aligned with business objectives.
• Manage budgets effectively, implementing a structured test-and-learn approach to maximize return on investment.
• Oversee the entire digital customer journey across web and in-venue touchpoints.
• Utilize data, customer behavior insights, and feedback to identify friction points and opportunities for enhancement.
• Collaborate closely with marketing and operational teams to ensure a consistent and high-quality customer experience across all touchpoints.
• Lead digital reporting and performance analysis for CRM, website, social media, and paid media channels.
• Translate data into clear, actionable insights, identifying key performance drivers and areas for improvement.
• Convert insights into actionable recommendations to continuously enhance digital effectiveness.

About You:

• Possess broad experience across various digital marketing disciplines, including paid media, CRM, social platforms, and web optimization.
• Are comfortable operating in environments with abundant data but evolving structures and processes, capable of identifying crucial questions to build effective frameworks.
• Have a proven track record of improving reporting and measurement methodologies, linking channel activity to customer behavior and commercial outcomes.
• Are adept at managing and constructively challenging multiple external partners across diverse specialisms.
• Can confidently interpret performance data and translate insights into clear, actionable priorities.
• Enjoy mentoring and developing others, contributing to elevated team capability.
• Adopt a holistic view of the customer journey, rather than focusing on individual channels in isolation.
• Demonstrate commercial awareness, inquisitiveness, and a commitment to continuous improvement.
• Can effectively balance structure and discipline with speed and practicality.
• Likely have experience in a more advanced digital environment and are motivated by applying that expertise to build capability within a growing organization.

If you are a people-focused, energetic individual driven to make a tangible impact in a high-growth business, we encourage you to apply. We are committed to fostering diverse and inclusive workplaces and welcome applications from candidates of all backgrounds, experiences, and perspectives. We believe diversity drives innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or age.