Senior Data Analyst - Gurgaon, India

Dentsu India in Gurgaon is seeking a skilled Senior Analyst with a strong background in GA4, Adobe Analytics, and Google Tag Manager (GTM), combined with Client Success Management (CSM) capabilities. This role is crucial for managing client relationships, leading impactful business reviews, identifying and driving growth opportunities, and translating complex analytics into strategic, actionable recommendations for clients in the Gurgaon region. The ideal candidate will possess a blend of deep analytics expertise, proven client engagement skills, robust problem-solving abilities, and a strategic business consulting mindset.

Key Responsibilities:

Client Success & Account Management:

• Serve as the primary point of contact for clients on analytics projects.
• Lead and deliver compelling weekly, monthly, and quarterly business reviews, providing actionable insights derived from data.
• Conduct thorough Root Cause Analysis (RCA) for performance issues and propose data-driven solutions to improve client outcomes.
• Proactively identify new growth opportunities within client accounts and collaborate with internal Dentsu teams to conceptualize and recommend new strategic initiatives.
• Assist Business Development (BD) and pitch presentations by effectively showcasing Dentsu's analytics capabilities and insight generation strategies.
• Ensure exceptional client satisfaction, maintain timely project delivery, and manage client expectations effectively.

Analytics & Technical Responsibilities:

• Design, develop, and deliver sophisticated dashboards, reports, and comprehensive measurement frameworks tailored for client needs.
• Collect, clean, and meticulously analyze data from diverse sources including websites, mobile applications, CRM systems, and various digital marketing campaigns.
• Utilize BI tools such as Looker, Tableau, or Power BI to visualize data trends, identify patterns, and communicate key findings.
• Collaborate with cross-functional teams to define Key Performance Indicators (KPIs), establish robust measurement strategies, and develop insightful frameworks aligned with business objectives.
• Employ SQL to query large datasets, perform in-depth exploratory analysis, and conduct ad-hoc data investigations.
• Measure and report on the performance of digital campaigns using platforms like GA4, Appsflyer, Mixpanel, and Adobe Analytics.
• Create structured, impactful presentations and insight decks using Microsoft Excel and PowerPoint.
• Partner with senior stakeholders to develop and implement analytics strategies that directly support overarching business goals.
• Continuously stay abreast of the latest industry trends, emerging analytics tools, and best practices in media measurement.

Key Requirements:

Education:

• Bachelor's degree in Engineering, Economics, Statistics, Business Analytics, or a related quantitative field.

Experience:

• 2-5 years of professional experience in digital analytics, client success management, or consulting roles, preferably within the Indian market.

Technical Skills:

• Demonstrated strong working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Adobe Analytics.
• Proficiency in SQL, Microsoft Excel, and Microsoft PowerPoint.
• Working knowledge of Business Intelligence (BI) tools such as Looker, Tableau, or Power BI.
• Prior exposure to mobile measurement tools like Appsflyer, Mixpanel, or similar platforms.
• Optional: Basic understanding of programming languages like Python or R is a plus.

Client & Soft Skills:

• Exceptional communication and storytelling abilities, essential for effectively presenting data-driven insights to clients.
• Proven ability to manage client escalations, lead discussions, and influence key decision-makers.
• Strong project management and coordination skills to ensure seamless execution of analytics initiatives.
• A proactive, ownership-driven approach with a strong consulting mindset.
• A knack for simplifying complex data and translating it into clear, actionable business recommendations.

Interested candidates are invited to share their profiles and details at [HIDDEN TEXT]. Please include:

• Current Organisation
• Designation
• Total Experience
• Current CTC
• Expected CTC
• Notice Period
• Confirmation of willingness to work from Gurgaon.