Senior Data Analyst

Key Responsibilities

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.
• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.
• Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.
• Ensure data quality and consistency across platforms, managing large and complex datasets.
• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Qualifications

• Bachelor's degree in Engineering, Data Science, Statistics, or a related field.
• 2+ years of experience in data analytics.
• Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).
• Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).
• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.
• Strong Excel and analytical skills; experience with Python or R is a plus.
• Excellent communication skills and ability to tell a compelling story through data.