Sales Lead

About the job

Working at CreateFuture
CreateFuture is an AI-native consulting partner where meaningful work and strong support are paramount. We partner with prominent organizations like PayPal, adidas, NatWest, FanDuel, and Money Saving Expert to build impactful digital products and services, always prioritizing people.

We are a team of creators involved in coding, delivery shaping, go-to-market strategies, AI solutions, and establishing supportive practices. We collaborate closely with clients, challenging inefficiencies and co-creating the future. Our dedication to craft, quality, and culture has propelled our growth to over 600 employees in a few years.

Our UK Benefits
35 days leave (including bank holidays), private medical insurance, enhanced parental and adoption leave, financial coaching with a 5% pension match, and 40 hours of paid learning and development. View our full list of UK benefits.

CreateFuture is a Great Place to Work-Certified™ company and has been recognized as Best Workplaces UK multiple years running. Join us in shaping tomorrow.

About The Role And Team
As a Sales Lead (iGaming) at CreateFuture, you will be instrumental in driving new business across the betting and gaming sector, encompassing sportsbooks, casinos, gaming platforms, and emerging digital operators. Your focus will be on identifying, shaping, and closing significant opportunities by collaborating with senior stakeholders to resolve complex product, platform, and customer experience challenges. This is a proactive 'hunter' role requiring you to build pipeline from the ground up, cultivate relationships in a competitive market, and establish CreateFuture as a trusted challenger partner.

What You’ll Be Doing

• Lead new business acquisition within the iGaming sector through targeted outreach, industry events, and network expansion.
• Engage senior decision-makers across Product, Technology, and Digital functions.
• Develop and maintain a robust pipeline of opportunities, ensuring accurate forecasting and clear visibility of deal progression.
• Facilitate seamless transitions of won projects to Client Services and Delivery teams.
• Cultivate strong relationships with senior stakeholders (CTO, CPO, CIO, Digital leaders), understanding their platform, product, and commercial needs to shape value-driven solutions.
• Manage the entire sales cycle, from initial contact to deal closure, including developing proposals, defining win strategies, leading presentations, and negotiating agreements.
• Achieve and surpass revenue targets by prioritizing high-impact opportunities and executing a focused iGaming go-to-market strategy.
• Stay abreast of industry trends (platform modernization, real-time data, personalization, AI, regulatory changes) to inform and shape CreateFuture's offerings.

We’d Love To Talk To You If You

• Possess 8+ years in business development, sales, or related roles within the iGaming, betting, or gaming platforms industry.
• Have a proven record of exceeding revenue targets in a hunter-focused role.
• Maintain a strong network within betting & gaming operators or platform providers.
• Are experienced in engaging and influencing C-suite and senior digital/technology stakeholders.
• Demonstrate the ability to originate, shape, and close complex, high-value deals.
• Employ a strong consultative selling approach focused on client outcomes.
• Have experience structuring and closing multi-year, complex engagements.
• Can articulate value effectively in a fast-paced, competitive market.
• Possess a deep understanding of the iGaming ecosystem, including: Sportsbook and casino platforms, customer acquisition/retention/personalization, regulatory considerations, and platform scalability.
• Have a strong grasp of technology's role in iGaming transformation, including: Digital product development, platform engineering, customer experience/UX, front-end technologies, cloud platforms (AWS, Azure, GCP), scalable architectures, real-time data/AI, and modern software delivery (Agile, DevOps).

What We’ll Offer You

We foster a culture of trust, prioritizing flexibility, impact, and continuous growth. You'll join a supportive, friendly environment with intelligent, curious individuals passionate about their work. We offer flexible working arrangements, including hybrid and remote options, with office hubs in Edinburgh, Leeds, Manchester, London, and Bulgaria. Occasional travel to client sites or CreateFuture offices may be required. We trust you to manage your time effectively, balancing collaboration, client engagement, and focused work, with the emphasis on impact.

Our Hiring Process

Our hiring process is designed to be clear, fair, and respectful of your time. We aim to respond to all applicants and will keep you informed of your progress. Typically, it includes:

• A call with our Talent Acquisition Team.
• A role-specific capability interview.

Depending on the role, you may also be asked to complete a short presentation, a practical or technical task, or participate in a values-focused conversation. We will provide full details beforehand.

Inclusion at CreateFuture

We believe diverse teams build better workplaces and products. CreateFuture is committed to being a place where everyone can be themselves and perform at their best. If you require any adjustments or support during the application process, please let us know, and we will do our best to assist you. We look forward to receiving your application!