Quick Commerce Performance Marketin...

Quick Commerce Performance Marketing Specialist

We are seeking an experienced Quick Commerce / Marketplace Performance Marketing specialist to drive growth across platforms like Blinkit, Swiggy Instamart, Zepto, and BigBasket. You will be responsible for planning and optimizing high-impact campaigns that maximize sales while maintaining efficient ROAS/TACoS metrics.

• Plan, execute, and optimize performance marketing campaigns across major Quick Commerce platforms including Blinkit, Swiggy Instamart, Zepto, and BigBasket.
• Manage advertising budgets, bids, keywords, placements, and campaigns to drive sales and efficient ROAS/TACoS.
• Monitor key metrics including Sales, Orders, Ad Spend, Ad Sales, ROAS, TACoS, CTR, CPC, and Conversion Rate.
• Analyse SKU, keyword, category, and platform-level performance to identify growth opportunities and optimize underperforming campaigns.
• Drive search visibility, product discoverability, rankings, and marketplace presence for clients or internal brands.
• Track competitor pricing, assortment, promotions, and visibility across platforms to maintain competitive advantage.
• Monitor stock availability/OOS impact and collaborate with category and marketplace teams to improve SKU performance and assortment depth.
• Plan and execute seasonal campaigns, promotions, new launches, and platform-specific activations tailored for the Mumbai market.
• Build and maintain daily/weekly MIS and performance dashboards, translating complex data into actionable growth recommendations.

Key Requirements:

• 2–3 years of hands-on experience in Quick Commerce / Marketplace Performance Marketing, preferably across Blinkit, Swiggy Instamart, Zepto, and/or BigBasket.
• Strong understanding of Q-commerce advertising models including sponsored placements, search visibility optimization, SKU performance analysis, and marketplace growth levers.
• Proven track record in campaign management, budget optimization, and comprehensive performance analysis within the Indian market context.
• Advanced analytical skills with extensive experience handling large-scale SKU and campaign-level datasets.
• Mastery of Advanced Excel including Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS functions for data manipulation and dashboard creation.
• Demonstrated ability to turn marketplace data into clear, actionable business insights that drive decision-making.
• Deep understanding of Q-commerce consumer behaviour, promotional strategies, inventory impact on sales, and search algorithm dynamics in India's largest cities.
• Exceptional communication skills with a proven ability to manage diverse stakeholders effectively. Strong problem-solving abilities are essential.
• You must be highly data-driven, detail-oriented, agile, and comfortable working in Mumbai's fast-paced quick commerce environment.