Product marketing executive

Job Summary

We are seeking a creative Product Marketing Specialist to develop and implement impactful marketing strategies that enhance product positioning. This role requires strong copywriting skills and expertise in product positioning, account-based marketing (ABM), and social media engagement.

Duties and Responsibilities

• Develop and execute marketing strategies to drive product promotion and increase market share.
• Craft compelling copy for marketing materials including ad copy, social media posts, and promotional content.
• Conduct market research to identify emerging trends and customer needs.
• Manage and deploy ABM campaigns to engage key target accounts.
• Organize and host seminars and webinars to educate prospective customers about our products.
• Conduct A/B testing to optimize marketing campaign performance and conversion rates.
• Collaborate effectively with cross-functional teams to ensure cohesive product messaging and positioning.

• Bachelor's degree in Marketing, Business, or a related discipline.
• 2-3 years of experience in product marketing or a comparable role.
• Exceptional copywriting and editing abilities.
• Demonstrated experience with ABM marketing strategies.
• Proficiency in social media marketing and engagement tactics.
• Excellent communication and interpersonal skills.
  
  

• Innovative thinking and effective problem-solving capabilities.
• Strong analytical skills for assessing marketing performance.
• Proven ability to collaborate effectively within a team environment.
• Meticulous attention to detail and a dedication to producing high-quality work.
• Proficient time management skills for handling multiple concurrent projects.