Perfetti Van Melle•2h ago
Foundit
Product Manager
Gurugram, Gurgaon / Gurugram, India
Full Time
Mid Level
N/A
N/A
N/A
Responsibilities
Qualifications & Requirements
Experience Level: Mid Level
Full Job Description
Role & Responsibilities
- Brand Strategy Execution: Drive brand growth and market share by effectively implementing established brand strategies.
- Campaign Management: Oversee and execute integrated marketing campaigns to enhance brand awareness and stimulate sales.
- Market Research & Insights: Conduct thorough market research and gather consumer insights to inform and shape strategic brand decisions.
- Product Launches: Manage the end-to-end process of new product launches, ensuring full alignment with overarching brand objectives.
- Brand Health Monitoring: Continuously track and analyze key brand performance indicators to optimize marketing initiatives.
- Cross-functional Collaboration: Foster strong collaboration with internal departments to ensure seamless brand execution and achievement of business targets.
- MIS & Reporting: Compile and analyze regular Management Information System (MIS) reports and brand performance analyses.
Qualifications
Post-graduate degree from a Tier-1 Business School with a specialization in Marketing.
Experience
2 to 5 years of experience in Marketing, preferably within the FMCG sector.
Company
Perfetti Van Melle
Perfetti Van Melle is a leading privately owned global confectionery company, specializing in the production and distribution of candies and chewing gums. With a significant presence in over 150 count...
Gurugram, Gurgaon / Gurugram, India
Posted on Foundit