Product Analyst

Snapmint is seeking a talented Product Analyst to join our dynamic team in Bengaluru/Bangalore, India. This permanent role is ideal for individuals passionate about leveraging data to drive product innovation and enhance user experiences in the burgeoning Indian consumer market.

Responsibilities:

• Analyze user behavior across the product to identify friction points and opportunities for improvement.
• Develop and manage user segmentation frameworks to support targeted marketing, personalization, and customer lifecycle interventions.
• Identify key drivers of growth and retention by analyzing behavioral, transactional, and campaign data.
• Collaborate with Product and CRM teams to conceptualize, design, and iterate on experiments, including nudges, loyalty programs, and incentive strategies.
• Design and evaluate A/B tests and other experimentation frameworks to validate hypotheses.
• Support product decision-making through comprehensive funnel analysis, usage metric tracking, and feature adoption studies.
• Build and maintain dashboards and reporting tools to monitor product usage, engagement levels, and campaign performance.

Qualifications:

• A minimum of 1-4 years of experience in analytics roles within tech-first companies or startups.
• Strong proficiency in SQL and Python is essential for data exploration, modeling, and automation.
• Hands-on experience with product analytics, user segmentation, campaign measurement, and user lifecycle modeling.
• Demonstrated strong analytical thinking capabilities and the ability to translate complex data into actionable insights.
• Excellent communication and storytelling skills to effectively influence cross-functional teams.

Good to have:

• Exposure to CRM tools, loyalty engines, or gamification mechanics.
• Experience with product analytics platforms such as Mixpanel, Amplitude, PostHog, or similar.
• Proven experience collaborating effectively with product, marketing, and credit/finance teams.
• Familiarity with Business Intelligence (BI) tools like Tableau, Looker Studio, Power BI, or similar.