Performance Marketing Specialist

POSITION: Performance Marketing Specialist

(Google Ads, Meta Ads & Amazon Ads)

About Us

Vibrant Publishers is an independent U.S. publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide.

Job Summary

We are seeking a Digital Marketer with hands-on experience managing paid campaigns across Amazon Ads, Google Ads, and Meta Ads for the US/Global market. The role requires balancing search intent with creative discovery to maximize return on ad spend (ROAS) for our book catalog.

Key Responsibilities

• Amazon PPC Management: Set up, monitor, and optimize Sponsored Products, Sponsored Brands, and Display ads. Conduct rigorous keyword research specific to book genres, search volumes, and competitor analysis.
• Google Ads Execution: Run high-intent Search and Performance Max (PMax) campaigns targeting students, professionals, and institutions looking for educational resources in international markets.
• Meta Ads Strategy: Design, execute, and create target-audience campaigns on Facebook and Instagram. Build custom and lookalike audiences based on reader demographics and interests globally.
• Data & Optimization: Monitor daily/weekly budgets across platforms. Track key metrics including ACoS, TACoS, ROAS, CTR, and Cost-Per-Click (CPC).
• Reporting: Maintain clean marketing dashboards and provide data-backed insights on scaling titles and budget allocation.

Requirements

• 2 to 6 years of verifiable experience running paid campaigns across Google, Meta, and Amazon Ads (E-commerce or Publishing background is a major plus).
• US/Global market experience is essential.
• Solid understanding of the Amazon ecosystem (Vendor Central / Seller Central / KDP ad dashboards).
• Strong analytical skills with proficiency in Microsoft Excel / Google Sheets for data slicing.
• Excellent copywriting skills to write compelling ad copy for books, titles, and blurbs.

What We Offer

• Competitive salary based on qualifications, experience, and skills.
• Opportunity to shape marketing strategy for a growing publishing house.
• Exposure to international markets and global publishing trends.
• A collaborative and growth-oriented environment.

Contact: Please apply via the provided form link for immediate consideration.