Performance Marketing

Role Overview

We are seeking a hands-on Performance Marketing Executive to plan, execute, and optimise marketing campaigns for our Pune-based automotive technology businesses: TTN Garage (a SaaS platform) and TTN Retail (B2B spare-parts fulfilment).

Your primary focus will be managing Meta Ads and Google Ads campaigns. You will work closely with founders, sales, customer success, and operations teams to convert marketing spend into qualified enquiries, product demos, paying subscriptions, and repeat ordering customers.

Key Responsibilities

• Paid Advertising: Set up, manage, and optimise campaigns across Facebook, Instagram, and Google. This includes lead generation, paid search, remarketing, audience research (garage owners/retailers), keyword analysis, ad copywriting, creative brief coordination, A/B testing of creatives/offers, budget management, and account hygiene.
• Lead Generation & Conversion: Build campaigns to generate qualified demo enquiries for TTN Garage. Plan retail campaigns based on stock availability and serviceable areas. Collaborate with sales/customer success teams to track lead quality, demos, onboarding, and conversions. Identify gaps between enquiry and purchase to improve messaging.
• Offline & Local Marketing: Execute garage visits, local promotions, trade events, and partner campaigns using source tags, QR codes, and campaign codes for offline tracking. Coordinate promotional materials (brochures, flyers) and gather field feedback to refine offers.
• LinkedIn & Content Strategy: Maintain a content calendar for TTN's LinkedIn page, write product updates/customer stories, verify testimonials before publishing, and track engagement-driven enquiries.
• Data Tracking & Reporting: Validate conversion tracking via GA4, Google Tag Manager, Meta Pixel, and CRM tools. Prepare weekly reports on spend, lead quality, CAC, and campaign experiments. Distinguish platform-reported conversions from confirmed sales/collections to evaluate true ROI (contribution after discounts/fulfilment costs).



Required Skills & Experience

• 2–4 years of practical experience independently managing Meta Ads and Google Ads.
• Strong proficiency in lead generation, conversion tracking, remarketing, A/B testing, and Excel/Sheets analysis.
• Creative skills: Writing professional copy (including LinkedIn posts) and creating basic creatives using Canva.
• Commercial awareness of acquisition costs, retention rates, and marketing returns.
• Excellent communication skills in English and Hindi; Marathi is an advantage for local outreach.
• Preferred experience in SaaS, B2B tech, automotive services, or direct-response advertising. A relevant degree is preferred but demonstrated campaign results carry significant weight.



Success Metrics

• Cost per qualified lead and total volume of qualified leads.
• Demo-to-paid conversion rates for TTN Garage subscriptions.
• CAC (Customer Acquisition Cost) for new paying garages or first-time ordering customers.
• Lifetime value contribution from campaigns regarding repeat orders and collections.