Performance Marketing Executive

About HamBOLDS (SUN CHEM): An innovative beauty & personal care company crafting science-backed, consumer-focused products - blending nature with technology to redefine self-care experiences. Brands include epitight.in, cozitis.com, and buyniconi.com.

Role Overview: We are looking for a Performance Marketing Specialist (Google Ads & Meta Ads) to drive measurable growth across our D2C beauty brands in Mumbai. If you are analytical, performance-driven, and passionate about scaling digital campaigns - we'd love to connect.

Key Responsibilities:

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Monitor ROAS, ROI, CPC, CTR, CPA, and conversions.
• Conduct keyword research, audience targeting, and A/B testing.
• Scale campaigns across Search, Shopping, Performance Max, Reels, and Advantage+.
• Manage retargeting funnels and smart bidding strategies.
• Optimize ad budgets for maximum performance and ROI.
• Analyze campaign performance using GA4 and ad platforms.
• Create performance reports and dashboards using Looker Studio.
• Coordinate with creative teams on ad creatives, copy, and landing pages.
• Stay updated on platform changes and D2C marketing trends.

Requirements:

• Freshers to 2 years of experience in Performance Marketing preferred.
• Basic knowledge of Meta Ads Manager and Google Ads required.
• Understanding of ROAS, CPA, GA4, and campaign optimization essential.
• Strong analytical and problem-solving skills necessary.

Culture & Benefits:

• Work on fast-growing D2C beauty brands
• Creative and growth-focused work culture in Goregaon West, Mumbai
• Real ownership, career growth & hands-on learning opportunities
• Close collaboration with brand & marketing leadership
• Hike based on current CTC & interview performance