Performance Marketing Executive

No Fluff is seeking an eager Performance Marketing Executive to join their team in Mumbai. This role offers hands-on exposure to the full lifecycle of paid media execution, from planning and launching campaigns to scaling results.

You will assist in managing campaign objectives across Meta Ads Manager (CBO/ABO), Google Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads. Your day-to-day work will involve building audience structures using interest targeting, custom audiences, lookalikes, and keywords; implementing bidding strategies under guidance; and conducting market research to identify opportunities.

Key responsibilities include monitoring campaign performance (CTR, CPC, CPL, CPA, ROAS), assisting with A/B testing across creatives and messaging, maintaining dashboards for KPI reporting, and supporting budget pacing. You will collaborate closely with creative teams on ad briefs and work alongside senior marketers to understand advanced scaling logic.

Requirements: 2-4 years of experience or equivalent internships in performance marketing; proficiency with at least two paid media platforms (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, or Pinterest Ads); strong analytical skills for working with data and spreadsheets; attention to detail; clear communication. A bachelor's degree in Marketing, Digital Media, Business, or related fields is preferred.