Performance Marketing Associate

About The Role

We are seeking a skilled Performance Marketing Specialist with 2–5 years of experience to drive significant customer acquisition and revenue growth. Based in Hyderabad / Secunderabad, Telangana, India, this role focuses on optimizing paid media across Meta (Facebook/Instagram) and Google Ads platforms for our D2C beauty portfolio.

Key Responsibilities

• Campaign Management: Own end-to-end execution and optimization of Performance Max, Search, Shopping, Demand Gen, Sales, and Retargeting campaigns on Meta & Google Ads.
• Growth Strategy: Drive sustainable growth by improving ROAS (Return on Ad Spend), reducing CAC (Customer Acquisition Cost), boosting revenue, and expanding new customer acquisition channels.
• Funnel Development: Create comprehensive full-funnel paid media strategies covering prospecting, consideration, and conversion stages.
• Creative Leadership: Lead structured testing for creatives, audiences, and messaging. Partner closely with design and brand teams to develop high-performing, insight-led assets that resonate with D2C consumers in the beauty industry.
• Data Analysis & Reporting: Analyze complex campaign data to identify scaling opportunities. Build weekly performance reports translating raw data into clear business recommendations for stakeholders.
• Budget Management: Manage advertising budgets efficiently, scale winning campaigns while maintaining healthy unit economics (CAC vs LTV).

What We're Looking For

This is a full-time, permanent position requiring hands-on expertise in Performance Marketing. The ideal candidate combines strong technical skills with a deep understanding of D2C consumer behavior and the beauty/skincare market.

• Platform Expertise: Strong proficiency in Meta Ads Manager, Google Ads (Search, Display, PMax), GA4, Google Merchant Center, and conversion tracking setup.
• Data Skills: Advanced analytical skills with mastery of Excel or Google Sheets to model performance and forecast outcomes.
• D2C Experience: Proven track record working with E-commerce brands. Specific experience in Beauty, Skincare, or Personal Care is highly preferred due to the unique customer journey nuances in these sectors.
• Metric Mastery: Deep understanding of key performance indicators: ROAS, CAC, CPA (Cost Per Acquisition), LTV (Lifetime Value), and AOV (Average Order Value).