Performance Marketing Associate
Full Job Description
About Smartivity
We are India's #1 STEM toy brand, founded by IIT Delhi engineers in 2015. We manufacture screen-free wooden DIY construction kits for kids aged 3–14.
Role Overview
You will own paid acquisition for our two D2C websites: smartivity.in (India) and smartivity.com (US). You are responsible for running Google, Meta, and TikTok ads to grow profitable website revenue while maintaining target blended ROAS and CAC.
Key Responsibilities
- Campaign Management: Plan, launch, and optimize Google Ads (Search, Shopping, Performance Max, YouTube, Demand Gen) and Meta/TikTok campaigns across prospecting, retargeting, and catalog ads. Structure separate accounts/audiences for India and the US.
- Performance & Budgets: Own spend, ROAS, CAC, CPA, and contribution margin by site/channel/campaign. Shift budgets weekly based on results, margins, stock, and seasonality (e.g., Diwali, Back-to-School, Black Friday).
- Growth Focus: Grow new-customer revenue and repeat purchases.
Analytics & Reporting
- Maintain clean tracking via GA4, GTM, Meta Pixel/CAPI, TikTok Events API, and Shopify integrations.
- Publish weekly dashboards and monthly business reviews for leadership.
- Analyze tests on creatives, audiences, landing pages, and bidding strategies.
Cross-Functional Collaboration
- Brief creative teams/UGC creators on ad formats (especially short-form video).
- Collaborate with the website team on CRO, offers, and conversion rates.
Company
Smartivity
Smartivity is India's leading STEM toy brand, established in 2015 by three IIT Delhi engineers.We specialize in creating screen-free wooden DIY construction kits designed for children aged 3 to 14 yea...
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