About the Role

As a Meta Ads Specialist, you will be instrumental in scaling campaigns for global brands, with a primary focus on Facebook and Instagram advertising. We believe modern advertising is an 80% creative strategy, audience psychology, and data-driven iteration, and 20% technical setup. If you excel in navigating the post-iOS14 landscape and can transform modest budgets into significant global success, this role is for you.

Key Responsibilities

• Meta Mastery: Lead the strategy and execution of complex Meta ad accounts, including Advantage+ campaigns, manual bidding, and catalog sales.
• Creative Strategy: Collaborate with the design team to develop high-performing static and video assets based on performance data.
• Funnel Architecture: Build comprehensive full-funnel strategies to nurture global audiences from top-of-funnel to loyal customers.
• Technical Tracking: Manage Meta Pixel, Conversions API (CAPI), and Offline Conversions for accurate attribution in a privacy-first environment.
• Secondary Channels: Oversee and optimize Google Ads (Search & PMax) to complement social traffic and ensure a closed-loop conversion cycle.
• Reporting: Provide weekly insights, including deep dives into Hook Rates, Hold Rates, and Contribution Margins.

What We're Looking For

• 2-3 years of performance marketing experience, with at least 70% dedicated to Meta Ads and 30% to Google Ads for global (US/UK/EU) clients.
• A strong understanding of ad creative performance and the ability to iterate effectively.
• Proven ability to scale monthly ad spends from $10k to $100k+ while maintaining a healthy ROAS.
• Proficiency in GA4 and understanding its reconciliation with Meta's internal reporting.
• Commitment to an onsite role in Ahmedabad, fostering collaborative brainstorming.
• Experience with AI automation tools such as Claude & N8N is a plus.

Technical Skills Hierarchy

• Primary: Meta Ads Manager (Expert - Scaling & Attribution), Creative Testing Frameworks (Expert - Iterative Testing)
• Secondary: Google Ads (Search & Shopping - Intermediate/Advanced)
• Technical: GTM & Meta CAPI (Intermediate)
• Analytical: Excel/Google Sheets (Advanced - Pivot Tables/Complex Formulas)

Why Join Us

• Creative Freedom: We empower our team to test hypotheses and drive innovation.
• Global Impact: Contribute to the growth of international D2C and SaaS brands.
• Global Exposure: Work with brands targeting US, UK, and EU markets.
• Collaborative Environment: Join a supportive team in Ahmedabad focused on solving complex marketing challenges.

Application Challenge

Include one specific example of a Meta creative iteration you led that significantly decreased CPA for a global client in your application.

Perks

• 5 Days working
• Friendly & Supportive teammates
• Festival & Birthday celebrations
• Great Work Culture
• Leave encashment
• Performance-Based Monitoring & Appreciation