Marketing Executive

About the job

We're looking for someone with hands-on experience in fashion, clothing, or D2C brands who can own performance marketing end-to-end.

WHAT YOU'LL OWN

Paid Ads & ROAS

• Plan, execute & manage Meta and Google Ads

• Drive conversions, revenue & consistent ROAS

• Optimize budgets, CAC & profitability

• Scale winning campaigns responsibly

Research & Strategy

• Understand fashion customer behaviour & purchase journeys

• Research competitors, creatives, pricing & offers

• Build high-intent audiences through retargeting, lookalikes & warm traffic

• Develop full-funnel strategies from Traffic → ATC → Checkout → Purchase

Creative & Funnel Optimization

• Work closely with the creative team on Reels, static & carousel ads

• Test hooks, copies, creatives, audiences & offers

• Identify funnel drop-offs and improve conversion rates

• Optimize Shopify product pages and checkout experience

Tracking & Reporting

• Monitor Meta Pixel, CAPI, GA4 & Shopify Analytics

• Track ROAS, CPA, CTR, ATC, checkout & purchase data

• Share weekly performance reports with clear insights and actionable next steps

WHO WE'RE LOOKING FOR

Someone who:

• Has hands-on performance marketing experience in fashion/apparel or D2C

• Thinks beyond ad execution and understands the entire customer journey

• Is highly data-driven and comfortable making decisions based on numbers

• Knows how to test, learn, optimize and scale

• Takes ownership of results and treats revenue as the ultimate KPI

WHAT YOU'LL GET

• Work directly with the Founder & Leadership Team

• Own performance marketing strategy and execution end-to-end

• Build growth systems for a premium fashion label rooted in Indian craftsmanship

• Direct influence on revenue and business growth

• Opportunity to scale hero products, iconic collections & signature silhouettes

If you're someone who believes ROAS is a responsibility, not just a number on a dashboard, we'd like to hear from you.