Marketing & Data Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing & Data Analyst based in India. This is a hands-on analytics role responsible for connecting marketing performance, product behavior, and customer retention data.

You will own reporting and tracking across acquisition channels and help ensure business decisions are based on accurate, reliable information.

The role spans the full customer journey, including acquisition, funnels, conversion, subscriptions, retention, and lifetime value.

You will combine analytical expertise with technical tracking skills across tools such as GTM, GA4, Mixpanel, BigQuery, and marketing platforms.

Accountabilities:

• Own marketing and product analytics, tracking, and reporting across acquisition channels.
• Analyze performance throughout the customer journey, from acquisition and funnel conversion through subscription performance, retention, and lifetime value.
• Track and analyze key metrics including CAC, ROAS, conversion rate, LTV, cohorts, rebills, cancellations, refunds, and churn.
• Identify performance trends, changes, anomalies, and opportunities for improvement.
• Translate complex datasets into clear reports and actionable insights for marketing, product, and business teams.
• Analyze user behavior and acquisition funnels to identify conversion opportunities.
• Evaluate A/B tests across landing pages, pricing structures, and customer journeys.
• Assess experiment results and communicate findings to relevant stakeholders.
• Monitor attribution across Meta, Google, internal data sources, and other acquisition platforms.
• Investigate discrepancies between marketing platforms and internal reporting systems.
• Improve attribution consistency and help ensure business teams rely on appropriate data for decision-making.
• Set up, maintain, and troubleshoot tracking through Google Tag Manager.
• Configure and manage Meta and Google pixels, Conversion APIs, and related marketing integrations.
• Support both client-side and server-side event tracking.
• Implement and troubleshoot event deduplication processes.
• Maintain integrations between analytics and marketing platforms.
• Proactively monitor data quality and consistency across reporting systems.
• Investigate and resolve tracking and data discrepancies before they affect business decisions.
• Work with large marketing and customer datasets to identify meaningful patterns and business opportunities.
• Continuously improve analytics, reporting, and tracking processes as the business and acquisition channels evolve.