Marketing Data Analyst

Join The Bombay Sweet Shop as a Marketing Data Analyst and transform marketing performance into actionable insights, driving strategy and scale. If you have a passion for data and delicious treats, this role is for you.

You will collaborate closely with the Head of Growth to analyze data, identify trends, and empower our team to make data-driven marketing decisions. This exciting opportunity is based at our head office in Lalbaug (Parel), Mumbai.

About Hunger Inc.

Hunger Inc. is the parent company for renowned establishments such as The Bombay Canteen, O Pedro, Bombay Sweet Shop, Veronica's, and Papa's, offering diverse culinary experiences across Mumbai.

Who You Are

• You possess 2-4 years of experience in marketing analytics, growth analytics, or e-commerce analytics.
• You are proficient in Google Analytics (GA4), Meta Ads Manager, and Excel/Google Sheets.
• Experience with Shopify and a solid understanding of UTM-based tracking are required.
• You have a strong grasp of performance marketing KPIs and e-commerce funnels.
• Prior experience with D2C or consumer brands, particularly in the food, lifestyle, or gifting sectors, is a significant advantage.

What You'll Do

• Partner with the Growth team and Head of Marketing to achieve revenue growth through insightful data analysis.
• Develop and maintain weekly and monthly marketing performance dashboards.
• Create reports that facilitate faster decision-making across all sales channels.
• Analyze the performance of marketing campaigns on platforms like Meta, Google, and YouTube.
• Monitor key performance indicators such as ROAS, CAC, CTR, and CPM, and translate findings into actionable recommendations.
• Utilize Shopify, GA4, and heatmapping tools to track and enhance website performance.
• Identify user behavior patterns (e.g., bounce rates, scroll depth, page exits) and propose website optimizations.
• Segment customer data based on demographics, device usage, or purchase history.

What You'll Get

• Competitive compensation commensurate with your experience.
• Opportunities to contribute across multiple brands within a dynamic and fast-paced environment.
• A data-centric culture where insights directly influence business strategies.
• Employee discounts at all Hunger Inc. restaurants.

If you are eager to leverage your analytical expertise to make a significant impact, bring clarity to data, and support business expansion, we encourage you to apply!