Market Research Analyst

About the Role

As a vital member of the Strategic Market Development team at Neilsoft, you will be instrumental in conducting comprehensive market research, driving targeted growth initiatives within high-value accounts, and generating actionable insights to empower our sales enablement and business development teams.

Roles & Responsibilities

• Analyze market gaps, evolving customer needs, demand patterns, and competitor positioning to pinpoint strategic growth opportunities.
• Evaluate high-potential industries, geographies, and solution areas, identifying target companies and key contacts for strategic engagement.
• Develop detailed profiles for priority companies, including organizational structure, key decision-makers, technology stacks, and strategic focus areas, while tracking their significant initiatives.
• Support pipeline development by identifying whitespace opportunities for targeted outreach strategies.
• Translate complex market insights into compelling, stakeholder-ready reports and presentations that inform strategic decisions and drive business outcomes.
• Collaborate effectively with cross-functional teams to support account-based initiatives and research-driven projects.

Background & Skills

• Bachelor’s and Master’s degree in Business, Marketing, or a closely related discipline.
• 1–3 years of professional experience in market research, strategy, or market intelligence roles.
• Strong analytical and strategic thinking abilities are essential.
• Exceptional attention to detail, coupled with robust written and verbal communication skills.
• Familiarity with the Engineering, Construction, or the AEC (Architecture, Engineering, Construction) sector is a significant advantage.
• Proficiency with competitive intelligence tools, market research platforms, and diverse data sources.