Neilsoft
Neilsoft4h ago
Naukri

Market Research Analyst

Pune(Hinjewadi)
Full Time
Mid Level

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Qualifications & Requirements

Experience Level: Mid Level

Full Job Description

Position: Market Research Analyst

Location: Pune (Hinjewadi), India

Experience: 1-3 Years

About the Role

As a vital member of the Strategic Market Development team at Neilsoft, you will be instrumental in conducting comprehensive market research, driving targeted growth initiatives within high-value accounts, and generating actionable insights to empower our sales enablement and business development teams.

Roles & Responsibilities

  • Analyze market gaps, evolving customer needs, demand patterns, and competitor positioning to pinpoint strategic growth opportunities.
  • Evaluate high-potential industries, geographies, and solution areas, identifying target companies and key contacts for strategic engagement.
  • Develop detailed profiles for priority companies, including organizational structure, key decision-makers, technology stacks, and strategic focus areas, while tracking their significant initiatives.
  • Support pipeline development by identifying whitespace opportunities for targeted outreach strategies.
  • Translate complex market insights into compelling, stakeholder-ready reports and presentations that inform strategic decisions and drive business outcomes.
  • Collaborate effectively with cross-functional teams to support account-based initiatives and research-driven projects.

Background & Skills

  • Bachelor’s and Master’s degree in Business, Marketing, or a closely related discipline.
  • 1–3 years of professional experience in market research, strategy, or market intelligence roles.
  • Strong analytical and strategic thinking abilities are essential.
  • Exceptional attention to detail, coupled with robust written and verbal communication skills.
  • Familiarity with the Engineering, Construction, or the AEC (Architecture, Engineering, Construction) sector is a significant advantage.
  • Proficiency with competitive intelligence tools, market research platforms, and diverse data sources.

Company

Neilsoft

Neilsoft

Pune(Hinjewadi)
Posted on Naukri