Manager

About the Role

The Manager, Omnichannel Data Strategy, Insights & Reporting will lead analytics and measurement initiatives supporting digital products, customer experiences, clinical interventions, and digital capability commercialization. The role translates complex business questions into analytical approaches, scalable reporting solutions, and actionable recommendations while partnering with cross-functional stakeholders.

Key Responsibilities

• Lead analytics and measurement strategies for digital capabilities, interventions, pilots, and customer experience enhancements.
• Translate business questions into analytical plans, success metrics, data requirements, and decision-ready deliverables - including opportunity sizing, segmentation, journey/funnel analysis, and post-launch measurement.
• Collaborate with our partner technology and Data Engineering teams on data pipeline continuity and upstream change management, working to reduce data integrity defects as underlying platforms evolve.
• Source and evaluate new external data assets, partnering with commercialization/solutions teams to define targeting and measurement use cases.
• Integrate digital engagement, outreach, and pharmacy workflow, operational, and outcome data to develop a more complete view of customer behavior and future-state data capabilities.
• Evaluate data quality, reconcile differences across sources, establish reusable documentation, code, data definitions, and measurement standards, and communicate analytical limitations clearly.
• Identify, quantify, and communicate value at both the individual project and portfolio level, informing investment, prioritization, and roadmap decisions.
• Build and maintain revenue tracking and forecasting capabilities, providing bottoms-up inputs to risk/opportunity and P&L reporting.
• Provide analytical quality review, share technical and business knowledge, and help strengthen team practices without direct people-management responsibility.
• Identify opportunities to automate recurring analysis and reporting through modern analytics, AI-enabled tools, and self-service solutions.