Lead Generation Specialist

About the Role

We are seeking an experienced Lead Generation Specialist to own our performance marketing efforts. This high-ownership role is perfect for a professional who wants responsibility over ROAS, profitability, and business outcomes rather than just campaign execution.

Key Responsibilities

• Lead Generation: Plan and optimize campaigns on Google Ads and Meta Ads to acquire high-quality leads.
• Campaign Management: Optimize based on CPL, lead quality, CAC, and conversion rates.
• Creative Strategy: Develop winning concepts, hooks, and messaging strategies.
• Sales Alignment: Monitor lead quality to ensure high conversion for the sales team.
• Analytics & Reporting: Track key metrics including revenue, funnel performance, and acquisition costs using tools like Looker Studio and GA4.
• Budget Management: Manage budgets with a focus on cost-efficient scaling.

Tech Stack

You will utilize Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Search Console, Microsoft Clarity, Looker Studio, and various ad spying tools. Experience with CRM and automation is a bonus.

Requirements & Qualifications

• Experience: Mandatory minimum of 2-4 years in digital/performance marketing (EdTech or Education background preferred).
• Skills: Strong hands-on expertise with Google Ads and Meta Ads; proven track record improving CPL and lead volume.
• Mindset: Analytical, commercial, and capable of end-to-end ownership from strategy to data-driven decisions.

Career Growth

This role offers exposure across Sales, Operations, Finance, Design, Technology, and Customer Experience. High performers gain leadership responsibilities quickly within our flat hierarchy structure.