About the Role

Chuwa America Corporation is seeking a proactive Junior Product Marketing Analyst to join our team in Hyderabad or Bangalore. This role is crucial in supporting our Product Marketing Manager by gaining deep insights into US users, meticulously analyzing customer funnels, and effectively executing lifecycle marketing campaigns. You will collaborate closely with our performance and data teams to drive digital marketing strategies for our US-based products.

Key Responsibilities

• Analyze user journeys for US customers, covering key stages from signup through to referral.
• Develop and maintain essential reports on user activation, engagement, and retention, segmented by cohort, persona, and channel.
• Create and publish engaging content related to our product offerings across various social media platforms.
• Prepare compelling content for email campaigns, in-app messages, SMS/WhatsApp, web, and other digital marketing touchpoints aimed at both existing and prospective customers.
• Assist in the creation and quality assurance of content for email, in-app, SMS/WhatsApp, and web channels, ensuring brand consistency and clear calls to action (CTAs).
• Contribute to defining and refining user personas and segments through data analysis and qualitative feedback.
• Coordinate campaign execution across multiple channels, working closely with Performance Marketing, Product, and Design teams.
• Support A/B testing initiatives for messaging, user flows, and marketing touchpoints, tracking results and documenting key learnings.
• Maintain up-to-date campaign calendars, documentation, and experiment logs.

Must-Have Experience

• Exceptional written and verbal English communication skills, suitable for US audiences.
• Proven content writing and marketing experience.
• 2-4 years of experience in product marketing, digital marketing, or within a digital agency managing product-focused companies.
• Demonstrable exposure to US-facing digital marketing, including US traffic, campaigns, or lifecycle programs.
• Experience collaborating with teams managing substantial digital budgets (estimated ?2 Cr+/month overall) and implementing product-led growth strategies.
• Proficiency in using spreadsheets and analytics tools for data extraction and interpretation.
• Strong attention to detail in content creation and quality assurance for US-based communications.
• Bonus: Experience in fintech/financial services or with US-based fintech products is advantageous.