What is the salary for this Head of Marketing position?

Salary information for this Head of Marketing position is available upon application.

What experience is required for this Head of Marketing role?

This Head of Marketing position requires senior_level of experience.

Where is this Head of Marketing job located?

This Head of Marketing position is located in India.

How do I apply for this Head of Marketing position at Zenara Health?

You can apply for this Head of Marketing position by clicking the 'Apply Now' button on this page, which will direct you to the official application portal.

Zenara Health•1h ago

Head of Marketing

India

Remote

Senior Level

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Full Job Description

As **Head of Marketing** at Zenara Health, you will lead the commercial marketing function, shaping brand positioning, demand generation, and customer retention strategies. This hands-on leadership role requires expertise in converting technical AI capabilities into compelling value propositions for psychiatrists, practice managers, and healthcare operators. You will own GTM execution—launching products, creating sales enablement materials (one-pagers, pitch decks, case studies), and running multi-channel campaigns (content, email, events, partnerships) to generate qualified leads. Your responsibilities include:

Positioning & Messaging: Craft clinically relevant narratives that address psychiatrists' pain points, such as reducing documentation time to boost patient interaction.
GTM Execution: Develop and launch GTM collateral (ROI calculators, battle cards) aligned with clinical audiences and sales priorities.
Sales Enablement: Build materials like pitch decks and demo scripts to equip the sales team for closing deals.
Demand Generation: Own demand strategies, optimize campaign ROI (CAC, conversion rates), and iterate based on data-driven insights.
Content Strategy: Lead editorial calendars, thought leadership, and product narratives across blogs, emails, and social media.
PR & Media Relations: Secure coverage in psychiatric/health-tech publications and manage thought-leadership profiles.
Customer Retention: Enhance post-acquisition engagement, onboarding journeys, and community health on Discourse.
Brand & Competitive Intelligence: Define brand voice, monitor competitors, and identify differentiation in behavioral-health tech.
Web & Performance Tracking: Write conversion-focused copy, optimize landing pages, and track funnel metrics.
Team Leadership: Manage a Digital Marketing Manager and grow the team as the business scales.

This is a **full-time, remote-based role** (India) with US-overlap hours (IST evenings). Key qualifications include:

8+ years in **product marketing for B2B SaaS**, especially in healthcare/behavioral health.
Experience managing direct reports and leading marketing functions from scratch.
Proven track record in demand generation, campaign-led growth, and healthcare compliance (HIPAA, clinical accuracy).
Strong writing skills for clinically relevant, persuasive copy.
Familiarity with US healthcare buyer dynamics, psychiatric concerns, and AI/tech marketing to clinical audiences.
Preferred: Behavioral health background, AI/tech marketing, and startup experience.

Company

Zenara Health

Zenara Health is a pioneering AI-powered psychiatric practice platform, built by a psychiatrist for psychiatrists. We transform how mental health care is delivered by providing clinicians with a compr...

India

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