Growth Marketing Manager

Join RPS Solar Pumps, a mission-driven organization committed to delivering clean water solutions powered by solar technology. We are seeking a Growth Marketing Manager to spearhead our demand generation initiatives. In this role, you will lead a small team, manage outside contractors, and oversee comprehensive marketing strategies aimed at increasing customer access to sustainable water solutions. Your responsibilities will include setting team goals, providing constructive feedback, building scalable marketing processes, and driving the strategy and execution of paid channels like Google Ads. You will manage budget allocation, conduct continuous testing of audiences, creative, and landing pages, and meticulously track key performance indicators such as CPA, CAC, and ROAS. A critical part of this role involves developing and refining a lead scoring framework, implementing CRM automation strategies for lead flow, and mastering funnel tracking with attribution modeling. You'll also be responsible for database hygiene, lifecycle management, and mapping/monitoring full-funnel performance, including email campaigns and nurture sequences. Identifying conversion drop-off points and optimizing for conversion rate optimization (CRO) across leads, phone calls, and e-commerce sales will be essential. You will collaborate with the Brand team on landing pages and campaign performance, build dashboards to connect marketing efforts to revenue (MER), establish clear KPIs and performance benchmarks, and translate analytics into actionable insights for leadership.