Graphic Designer

About the role

You'll be Lemonpeel's designer on the ground with major brands and agencies. You'll understand their visual identity and campaign goals, build design workflows their teams can use, and produce outstanding creative in Lemonpeel yourself, from key visuals to short-form video.

This role needs both craft and presence. You should be as comfortable building a key visual or a 15-second social cut as presenting it to a marketing head, explaining your choices, and handling tough feedback. You'll help shape how Lemonpeel works with its most important partners. You'll own the design approach, the workflow, and the final output.

What you will own

• Work directly with leading brands and agencies to find where AI can speed up and improve their design and content production.
• Design key visuals, ad creatives, social posts, packaging mockups, and campaign adaptations across every format and size.
• Bring static work to life with motion: animated ads, product reveals, short social videos, and video versions of campaign visuals.
• Build and prototype workflows for campaign variations, multi-ratio resizes, product shots, and brand-consistent asset systems across image and video.
• Create exceptional work in Lemonpeel that shows what's possible and sets the standard for partner teams.
• Present concepts and finished work, and guide stakeholders through design decisions.
• Help client teams adopt these workflows through hands-on sessions and live projects.
• Turn successful projects into repeatable templates, workflows, and case studies.
• Bring real production problems back to our product and engineering teams to help shape what we build next.

What you bring

A strong track record of designing for major consumer brands, especially in FMCG, beauty, personal care, food and beverage, or related categories.
Experience at an agency, design studio, in-house brand team, or creative tech company where you personally owned meaningful parts of the work.
An outstanding portfolio of released campaigns, key visuals, and brand work showing strong taste in typography, layout, colour, and composition. Motion or video work is a big plus. A portfolio is required.
Hands-on expertise in Photoshop, Illustrator, Figma, or similar, plus working comfort with After Effects, Premiere, CapCut, or other motion and editing tools.
A deep understanding of brand guidelines, adaptation workflows, and print, digital, and video delivery specs.
Excellent spoken and written English, with the clarity and confidence to lead presentations and working sessions with senior brand and agency leaders.
Experience managing client feedback, protecting design quality, and taking projects through to delivery.
Hands-on command of AI image and video tools, with a clear sense of their strengths, limits, and place in a real production workflow.

You might be a fit if

• You've designed for brands with demanding standards, many stakeholders, and no tolerance for sloppy kerning.
  You've freelanced, run a studio, or built your own practice, so you know how to make great work and how to earn a client's trust.
  You've got taste, and you can explain it. You can look at two versions of the same layout, or two cuts of the same reel, and say exactly why one works better.
• You actively experiment with new AI image and video tools and can show how they've improved your work.
• You can take a blunt note from a brand manager without getting defensive, and push back clearly when a change would weaken the work.
  You can read an account, spot an opportunity, and propose what to make next. This is a maker's role first. You'll earn credibility with clients through the quality of what you create.

Not a fit if

• You want to be handed briefs and work entirely from our office.
  You want to art-direct without getting hands-on. You'll be in the tools every day.
  You need a detailed playbook before taking ownership.
  You struggle to explain your design decisions or respond constructively to direct feedback.

The Details

Full-time, Mumbai.
On-site at client offices most of the week, with build days at ours. Some accounts require travel to other cities and occasionally outside India.