Aurum Analytica•1h ago
Foundit
Google Ads Specialist
Noida, India
Full Time
Mid Level
Full Job Description
Role Overview
We are seeking a talented Performance Marketing Executive with 2–3 years of hands-on experience in managing Google Ads campaigns. You will collaborate directly with our team lead to plan, execute, monitor, and optimize advertising strategies specifically for real estate clients.
Your primary focus will be driving consistent lead generation while ensuring high-quality results that meet our strict performance targets.
Key Responsibilities
- Design, launch, and refine Google Search and Demand Gen campaigns to maximize visibility and conversions.
- Conduct thorough keyword research tailored to real estate search intent and audience behavior in Noida and surrounding areas.
- Analyze campaign metrics daily/weekly to adjust bids and strategies for optimal Cost Per Lead (CPL) and lead quality.
- Execute A/B tests on ad creatives, copy variations, and landing page elements to improve click-through rates and conversion performance.
- Manage tracking setups in Google Analytics to ensure accurate data reporting and clear visibility into campaign success.
- Stay current with the latest updates from Google Ads platform changes and industry best practices.
Requirements
Experience:
2–3 years of practical experience managing Google Ads accounts is essential. Prior exposure to real estate lead generation workflows will be highly valued.
Technical Skills:
- Working knowledge of Google Analytics for conversion tracking and audience segmentation.
- Solid grasp of keyword research methodologies, bidding strategies (including RLSA, Target CPA/ROAS), and demographic targeting options.
Soft Skills:
- High adaptability under tight deadlines with a results-oriented mindset focused on exceeding performance goals.
We are seeking a talented Performance Marketing Executive with 2–3 years of hands-on experience in managing Google Ads campaigns. You will collaborate directly with our team lead to plan, execute, monitor, and optimize advertising strategies specifically for real estate clients.
Your primary focus will be driving consistent lead generation while ensuring high-quality results that meet our strict performance targets.
Key Responsibilities
- Design, launch, and refine Google Search and Demand Gen campaigns to maximize visibility and conversions.
- Conduct thorough keyword research tailored to real estate search intent and audience behavior in Noida and surrounding areas.
- Analyze campaign metrics daily/weekly to adjust bids and strategies for optimal Cost Per Lead (CPL) and lead quality.
- Execute A/B tests on ad creatives, copy variations, and landing page elements to improve click-through rates and conversion performance.
- Manage tracking setups in Google Analytics to ensure accurate data reporting and clear visibility into campaign success.
- Stay current with the latest updates from Google Ads platform changes and industry best practices.
Requirements
Experience:
2–3 years of practical experience managing Google Ads accounts is essential. Prior exposure to real estate lead generation workflows will be highly valued.
Technical Skills:
- Working knowledge of Google Analytics for conversion tracking and audience segmentation.
- Solid grasp of keyword research methodologies, bidding strategies (including RLSA, Target CPA/ROAS), and demographic targeting options.
Soft Skills:
- High adaptability under tight deadlines with a results-oriented mindset focused on exceeding performance goals.
Company
Aurum Analytica
Aurum Analytica is a leading digital marketing and performance advertising agency based in Noida, India.Specializing in data-driven growth strategies for the real estate sector, we help businesses sca...
Noida, India
Posted on Foundit