Google Ads Manager

Role Overview

We are looking for a Performance Marketer to manage and optimize digital advertising campaigns, generate quality leads, and contribute to business growth through data-driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns across relevant platforms.
• Monitor campaign performance metrics including leads, conversions, ROI, and ROAS.
• Conduct comprehensive keyword research and precise audience targeting.
• Analyze campaign data to identify growth opportunities and refine strategies.
• Optimize ad spend to improve lead quality and cost efficiency (CPC/CPA).
• Collaborate with marketing and admissions teams to maximize lead generation outcomes.
• Prepare regular performance reports and deliver actionable insights for stakeholders.

Requirements

• 1+ year of hands-on experience in Performance Marketing (EdTech preferred but not mandatory).
• Mandatory proficiency with Google Ads platform.
• Solid understanding of metrics such as CPC, CPL, CTR, conversions, ROI/ROAS and campaign optimization techniques.
• Strong analytical and problem-solving skills with the ability to derive insights from complex data sets.
• Familiarity with other digital advertising platforms is a plus.

Compensation & Benefits

We offer an attractive in-hand salary of 25,000–50,000 INR per month based on performance and experience. This is a full-time onsite role located in Shahdara, Delhi.