GN - SONG - MT - Hyperpersonalizati...

About the Role

Job Title: GN - SONG - MT - Hyperpersonalization - Analyst

Management Level: Analyst (Level 11)

Locations: Gurgaon, Mumbai, Bangalore

About the Role: You will collaborate with clients as a consulting professional to design, build, and implement initiatives that deliver hyper-personalized customer experiences and enhance business performance within the Banking and Fintech sectors.

Job Summary

As an analyst focused on hyper-personalization within the Banking and Fintech landscape, you will play a key role in driving customer-centric initiatives. This position involves working closely with clients to understand their challenges and opportunities in delivering personalized experiences that boost business performance.

Roles & Responsibilities

Collaboration and Stakeholder Management:

• Collaborate with client teams (marketing, sales, product) to align customer value management strategies with organizational business goals.
• Communicate effectively with internal Accenture leaders, SMEs, and teams to ensure a cohesive, client-centric approach.
• Manage relationships with key partners to ensure compliance and smooth execution of partner-related initiatives.

Data Analysis:

• Monitor trends to identify anomalies, promptly flagging them to stakeholders and ensuring follow-up for resolution.
• Analyze data to uncover growth opportunities and recommend potential improvements.
• Track performance metrics and marketing interventions, highlighting key insights and resolving critical issues to support business objectives.

Project Management:

• Plan, execute, and oversee projects, ensuring timely delivery and alignment with business goals.
• Develop and maintain project plans, timelines, and budgets, proactively addressing risks and mitigating issues.
• Monitor project performance, report progress to stakeholders, and implement process improvements for efficiency.

Retention / Churn Reduction Strategies:

• Design and implement customer retention programs tailored to the unique challenges and opportunities of the Banking, Fintech, and Insurance sectors to reduce churn and increase customer lifetime value, leveraging data and analytical models.
• Work closely with product and marketing teams to create hyper-personalized campaigns and promotions to engage and retain customers.

Cross-Sell and Upsell Initiatives:

• Identify opportunities for cross-selling and upselling based on segment-level behavior and preferences, tailored to the banking, e-commerce, and retail sectors.

Business Development:

• Create business cases, solution deals, and develop proposals to bring Accenture's capabilities to clients.

Professional & Technical Skills

• Strong analytical skills and a data-driven mindset to drive results-oriented decisions.
• In-depth knowledge of the Banking and Fintech industries.
• Strategic Thinking: Capability to align projects and processes with long-term business goals.
• Crisis / Risk Management: Ability to effectively manage and lead during crises or challenging project situations by implementing contingency plans.
• Strong understanding of marketing processes & operating models.
• Good project management skills: Ability to plan, execute, and oversee projects to ensure timely delivery within budget and meeting specified goals.

Additional Skills

• Excellent oral and written communication skills.
• Proven success in navigating global matrixed environments and/or experience in client-facing roles.
• Ability to work effectively in a remote, virtual, fast-paced, and unstructured global environment.

Additional Information

• An opportunity to work on transformative projects with key G2000 clients.
• Potential to co-create with leaders in strategy, industry experts, enterprise function practitioners, and business intelligence professionals to shape and recommend innovative solutions leveraging emerging technologies.
• Ability to embed responsible business into all aspects of work, from client servicing to professional operations.
• Personalized training modules to develop strategy & consulting acumen, grow skills, industry knowledge, and capabilities.
• Opportunity to thrive in a culture committed to accelerating equality for all. Engage in boundaryless collaboration across the entire organization.

Qualifications

Experience: Overall experience of 2+ years, with at least 1 year of experience in the Banking/Fintech domains, delivering insights with a focus on designing & executing customer-centric initiatives.

Educational Qualification: Post-Graduation (Preferably MBA)