Earls Kitchen + Bar•10d ago
Career Pages
Gift Card & Email Marketing Manager
Vancouver, British Columbia, Canada
Contract
Senior Level
75000-90000
N/A
N/A
N/A
Qualifications & Requirements
Experience Level: Senior Level
Full Job Description
Earls Kitchen + Bar is seeking a results-oriented, customer-focused, and business-savvy Gift Card & Email Marketing Manager for a 15-month contract. This pivotal role within our Brand & Marketing team is responsible for driving the growth and performance of our multi-million dollar gift card program and spearheading the strategy and optimization of our email marketing efforts.
Key Responsibilities:
- Manage the complete lifecycle of the Earls gift card program across all channels including in-store, e-commerce, corporate, and third-party partners, ensuring alignment with business objectives and data-driven decision-making.
- Develop and execute revenue growth strategies for the gift card program, identifying and capitalizing on opportunities to boost sales, optimize conversion points, and leverage sales data to uncover market potential and increase average check value.
- Create and implement impactful seasonal promotional strategies to enhance in-store and digital sales performance.
- Oversee the end-to-end planning and execution of the Holiday Gift Card program (September–March), encompassing forecasting, distribution, operational support, collateral development, incentive programs, and hands-on fulfillment during peak periods.
- Monitor performance through regular reporting (monthly, and weekly during peak season), translating data into actionable insights and strategic optimizations.
- Manage the gift card P&L by forecasting revenue and expenses, overseeing budgets, reconciling expenditures, and presenting strategic updates and performance insights to senior leadership.
- Cultivate and expand corporate and third-party partnerships to identify new B2B and B2C opportunities that generate incremental revenue.
- Manage supplier relationships and inventory planning for all gift card distribution channels to ensure operational efficiency, cost control, and timely fulfillment.
- Evaluate the effectiveness and ROI of all gift card initiatives, continuously refining investment decisions and growth tactics.
- Oversee the gift card inbox and handle corporate sales inquiries, ensuring prompt and professional communication with guests, operations, and external partners.
- Lead the Earls e-newsletter program, developing and executing a comprehensive strategy to drive engagement, improve open and click-through rates, and support overall brand goals.
- Implement audience segmentation, testing strategies, and performance analysis within Mailchimp, utilizing data to inform recommendations and enhance digital performance.
- Develop scalable, on-brand email workflows and processes to facilitate efficient execution by cross-functional teams.
- Contribute to integrated marketing initiatives by participating in weekly marketing meetings and providing agile support to team members on seasonal campaigns and high-priority projects to ensure seamless execution.
Qualifications:
- Minimum 5 years of progressive marketing experience, preferably within the retail, hospitality, or consumer-facing brand sectors.
- Bachelor's degree or Diploma in Marketing, Business, or a related field.
- Strong commercial acumen with proven experience in revenue-driving initiatives or P&L management.
- Advanced proficiency in Google Workspace, particularly Google Sheets for data analysis, reporting, and budget management.
- Hands-on experience with Mailchimp (or a similar Email Service Provider), including segmentation, reporting, and campaign optimization.
- Prior experience with gift card programs, B2B sales, partnership development, or third-party vendor management is advantageous.
- Exceptional communication and organizational skills, with the ability to manage complex timelines in a dynamic environment.
- Self-motivated, resourceful, and possessing strong problem-solving skills with a commitment to continuous improvement.
About You:
- A good sense of humor.
- A genuine passion for food and dining experiences.
- Enthusiastic about personal development and growth opportunities.
- Driven to succeed and eager to contribute to Earls' continued growth.
- A collaborative team player, capable of both leading and supporting others.
Company
Earls Kitchen + Bar
Earls Kitchen + Bar, a prominent name in North America's independent restaurant scene, began its journey in the early 1980s. Founded by Leroy Earl “Bus” Fuller and Stanley Earl Fuller, this family-ru...
Vancouver, British Columbia, Canada
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