GA / Data Analyst
Full Job Description
Role Overview
- Position: GA / Data Analyst
- Location: Delhi (Hybrid) or Remote within India
- Experience Level: Mid-Level (2 to 5 years)
- Department: Analytics & CRO Services
About the Role
We are seeking a data-driven analyst who can leverage digital analytics platforms to understand user behavior and transform complex datasets into clear, actionable business insights. You will work closely with our Conversion Rate Optimization (CRO) and experimentation teams to answer critical questions: what is happening on our client sites? why is it happening? and where do we improve conversion?
Key Responsibilities
- Analyze website and product data across acquisition, engagement, conversion, and retention metrics.
- Identify trends, patterns, anomalies, and friction points in user journeys using funnel analysis.
- Dive deep into GA4 to build reports, explore events/conversions/audiences, and validate tracking implementation (including GTM).
- Cross-reference data from multiple sources (Adobe Analytics, Mixpanel, Hotjar) to ensure accuracy and comprehensive insights.
- Support CRO strategies by analyzing A/B test results and segment performance.
- Audit analytics implementations for gaps or inconsistencies in event tracking.
- Create meaningful dashboards that explain the 'why' behind metrics, not just report numbers.
Technical Requirements
- Mandatory: Strong hands-on experience with Google Analytics 4 (GA4) and digital analytics concepts.
- Tools: Proficiency in Looker Studio, Excel/Google Sheets, SQL (preferred), and basic HTML/CSS/JS for troubleshooting tracking issues.
- Bonus Skills: Experience with Adobe Analytics, Mixpanel, Amplitude, Heap, Microsoft Clarity, or FullStory.
Ideal Candidate Profile
You enjoy digging into messy data to find the truth. You don't just report that a metric dropped; you investigate why and present clear stories from raw numbers. You have strong communication skills to bridge technical findings with non-technical stakeholders. Curiosity about digital products, websites, and user psychology is essential.
Company
ConvertPolo
ConvertPolo is a leading digital growth and conversion rate optimization (CRO) agency based in Delhi, India.We specialize in helping brands scale through data-driven strategies, leveraging advanced an...