EY•1h ago
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EY - GDS Consulting - AI and DATA -...
Kolkata, WB, IN, 700091
Full Time
Mid Level
N/A
N/A
N/A
Responsibilities
Qualifications & Requirements
Experience Level: Mid Level
Full Job Description
Join EY's Global Delivery Services (GDS) Consulting team in Kolkata as a Staff member focused on AI and Data within the Lifesciences Commercial Analytics domain. This role is crucial for enhancing our life sciences team's capabilities, focusing on commercial excellence and strategy across US, EU, and global markets. You will need a deep understanding of the US healthcare landscape, pharmaceutical data sources, and the ability to deliver insights that drive commercial strategy and execution.
Roles and Responsibilities
- Execute omnichannel strategies by integrating new capabilities for data-driven marketing. Demonstrate expertise in executing and measuring omnichannel marketing campaigns for pharmaceutical products.
- Develop cohesive, multi-channel marketing plans that deliver a seamless, measurable, and optimizable customer experience, with a focus on performance marketing and measurable outcomes.
- Create, execute, and enhance marketing campaigns across digital platforms.
- Analyze data and insights to understand customer behavior, measure campaign performance, and identify optimization opportunities, prioritizing measurable outcomes and maximizing ROI.
- Collaborate effectively with cross-functional teams, including marketing, analytics, and IT, to align omnichannel initiatives, ensuring clear communication and active listening to stakeholder needs.
Desired Skills and Experience
- A solid understanding of the pharmaceutical industry, including regulations, compliance, and ethical considerations for pharma marketing.
- Adaptability to evolving market dynamics and the ability to devise creative solutions for enhancing omnichannel executions and customer experience.
- Strategic thinking with strong analytical capabilities to drive growth through data-informed decisions and innovative marketing optimizations.
- Ability to develop engaging scaling strategies and training programs that promote the adoption of omnichannel standards.
- Meticulous attention to detail in planning, execution, and monitoring.
- Excellent verbal and written communication skills for effective collaboration with cross-functional teams.
- Strong analytical and problem-solving skills.
- Proven ability to work collaboratively with diverse teams and stakeholders.
- A strong personal drive and work ethic to deliver results under tight deadlines and in demanding environments.
- Digital and technology proficiency.
- Capacity to introduce industry-leading ideas and perspectives.
- Excellent communication skills, with the ability to present complex data clearly and compellingly.
- Demonstrated ability to manage projects independently and deliver results within tight deadlines.
Educational Qualifications
- Bachelor's or Master's degree required.
- An MBA (in Pharma/Healthcare/General) is preferred but not mandatory.
Company
EY
EY is a global leader in professional services, dedicated to building a better working world. We help clients create long-term value for themselves, their customers, and society. Our diverse teams acr...
Kolkata, WB, IN, 700091
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