EY - GDS Consulting - AI and DATA -...

Join EY's Global Delivery Services (GDS) Consulting team in Kolkata, West Bengal, as a Senior professional specializing in AI and Data for the Lifesciences sector. This role is crucial for enhancing our life sciences team's capabilities in commercial excellence and strategy across US, EU, and global markets. You will leverage your deep understanding of the US healthcare landscape and pharmaceutical data sources to deliver actionable insights that drive commercial strategy and execution.

In this role, you will be responsible for:

• Executing omnichannel strategies by onboarding new capabilities that support data-driven marketing.
• Demonstrating proficiency in executing and measuring omnichannel marketing campaigns for pharmaceutical products.
• Developing cohesive, measurable, and optimizable marketing plans that leverage multiple channels for a seamless customer experience, with a focus on performance marketing.
• Creating, executing, and enhancing marketing campaigns across digital platforms.
• Analyzing data to understand customer behavior, measure campaign performance, and identify optimization opportunities for maximum ROI.
• Collaborating with cross-functional teams including marketing, analytics, and IT to align omnichannel initiatives and understand stakeholder needs.

We are seeking candidates with:

• A solid understanding of the pharmaceutical industry, including regulations, compliance, and ethical considerations.
• The ability to develop creative solutions for enhancing omnichannel execution and customer experience in a dynamic landscape.
• Strong analytical and strategic thinking skills to drive growth through data-informed decisions and marketing optimizations.
• Experience in developing engaging scaling strategies and trainings to increase adoption of omnichannel standards.
• Meticulous attention to detail in planning and execution.
• Excellent verbal and written communication skills for effective collaboration and presenting complex data.
• Strong analytical and problem-solving abilities.
• A collaborative work ethic and the ability to work effectively with cross-functional teams and stakeholders.
• Personal drive and a positive work ethic to deliver results under tight deadlines.
• Digital and technology proficiency.
• The ability to bring industry-leading ideas and perspectives.
• Proven project management skills and the ability to deliver results independently.

Educational Qualifications:

• Bachelor's or Master's degree.
• An MBA in Pharma/Healthcare/General is preferred but not mandatory.

Experience required: 3-7 years.