EY - GDS Consulting - AI And DATA -...

Join EY's Global Delivery Services (GDS) Consulting team as a Senior AI and Data Specialist focusing on Lifesciences Commercial Analytics in Kolkata, India. We are seeking an experienced commercial analytics specialist to enhance our life sciences team's capabilities. This role is pivotal in driving commercial excellence and strategy across US, EU, and other global markets. A deep understanding of the US healthcare landscape, pharmaceutical data sources, and the ability to deliver actionable insights are essential for informing commercial strategy and execution.

Roles and Responsibilities:

• Oversee the execution of omnichannel strategies by integrating new capabilities that support data-driven marketing. Demonstrate proficiency in executing and measuring omnichannel marketing campaigns for pharmaceutical products.
• Develop cohesive marketing plans that utilize multiple channels to deliver a seamless, measurable, and optimizable customer experience, with a focus on results-driven performance marketing.
• Create, execute, and enhance marketing campaigns across various digital platforms.
• Analyze data and insights to understand customer behavior, measure campaign performance, and identify optimization opportunities, prioritizing measurable outcomes and maximizing ROI.
• Collaborate with cross-functional teams (marketing, analytics, IT, etc.) to align omnichannel initiatives, ensuring clear communication and active listening to stakeholder needs and concerns.

Desired Skills and Experience:

• Solid understanding of the pharmaceutical industry, including regulations, compliance, and ethical considerations specific to pharma marketing.
• Ability to adapt to evolving market dynamics and develop creative solutions for enhancing omnichannel execution and customer experience.
• Strategic thinker with strong analytical capabilities, driving growth through data-informed decisions and innovative marketing optimizations.
• Capacity to develop engaging scaling strategies and training programs that increase adoption of omnichannel standards.
• Meticulous attention to detail in planning, execution, and monitoring.
• Excellent verbal and written communication skills, fostering effective collaboration with cross-functional teams.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Personal drive and a positive work ethic, delivering results within tight deadlines and demanding situations.
• Digital & Technology Savvy.
• Ability to introduce industry-leading ideas and perspectives.
• Excellent communication skills, adept at presenting complex data clearly and compellingly.
• Proven ability to manage projects independently and deliver results under tight deadlines.

Educational Qualifications:

• Bachelor's/Master's degree.
• An MBA (in Pharma/Healthcare/General) is preferred but not mandatory.