EY - GDS Consulting - AI and DATA -...
Responsibilities
Qualifications & Requirements
Experience Level: Senior Level
Full Job Description
Join EY's Global Delivery Services (GDS) Consulting team as a Senior AI and Data professional specializing in Lifesciences Commercial Analytics. This role is based in Kolkata, India. You will enhance our life sciences team's capabilities by focusing on commercial excellence and strategy across US, EU, and global markets. A deep understanding of the US healthcare landscape, pharmaceutical data sources, and the ability to deliver actionable insights are essential.
Responsibilities:
- Drive omnichannel strategy execution by integrating new capabilities for data-driven marketing.
- Demonstrate expertise in executing and measuring omnichannel marketing campaigns for pharmaceutical products.
- Develop and implement cohesive, measurable, and optimizable marketing plans across multiple channels for a seamless customer experience.
- Create, execute, and refine marketing campaigns on digital platforms.
- Analyze data and insights to understand customer behavior, measure campaign performance, and identify optimization opportunities to maximize ROI.
- Collaborate with marketing, analytics, IT, and other cross-functional teams, ensuring clear communication and active listening to stakeholder needs.
Desired Skills and Experience:
- Solid understanding of the pharmaceutical industry, including regulations, compliance, and ethical considerations.
- Adaptability to evolving market dynamics and the ability to develop creative solutions for omnichannel execution and customer experience enhancement.
- Strong analytical and strategic thinking skills to drive growth through data-informed decisions and innovative marketing optimizations.
- Ability to develop engaging scaling strategies and trainings to increase adoption of omnichannel standards.
- Meticulous attention to detail in planning, execution, and monitoring.
- Excellent verbal and written communication skills, with the ability to collaborate effectively.
- Strong analytical and problem-solving capabilities.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Personal drive and a strong work ethic to deliver results under pressure.
- Digital and technology proficiency.
- Ability to introduce industry-leading ideas and perspectives.
- Excellent communication skills, capable of presenting complex data clearly and compellingly.
- Proven ability to manage projects independently and deliver under tight deadlines.
Educational Qualifications:
- Bachelor's or Master's degree required.
- An MBA in Pharma/Healthcare/General is preferred but not mandatory.
Company
EY
EY is a global leader in professional services, dedicated to building a better working world. We help create long-term value for clients, people, and society by building trust in capital markets. Enab...