Email Marketing And Lead Generation...

Job title: Email Marketing & Lead Generation Executive

Location: Sector 132, Noida
Experience: 1-2 years
Industry: IT/Software services
Shift: Day shift
Employment type: Full-time

We are looking for an email marketing & lead generation executive with 1-2 years of mandatory experience in the IT/Software industry and hands-on experience in the US & UK markets. The candidate should have strong knowledge of B2B lead generation, email marketing, LinkedIn prospecting, and client outreach, along with a good understanding of IT services such as SEO, web development, app development, digital marketing, software development, e-commerce, UI/UX, Cloud solutions, SaaS, CRM/ERP, and IT consulting.

Key Responsibilities:

1. Generate qualified B2B leads through email marketing, LinkedIn, web research, and other outbound channels.
2. Identify potential clients and decision-makers in the US and UK markets.
3. Create and execute targeted email marketing campaigns for lead generation.
4. Build and maintain accurate prospect databases.
5. Conduct market and competitor research to identify new business opportunities.
6. Draft professional and engaging cold emails and follow-up messages.
7. Follow up with prospects through email, LinkedIn, and calls to generate meetings and opportunities.
8. Qualify leads and coordinate with the sales/BDE team for further conversion.
9. Track email campaigns, responses, leads, follow-ups, and conversions.
10. Maintain proper records of all lead-generation activities in CRM or relevant tools.