Digital Mktg Advisory Associate

Digital Marketing Advisory Associate at Accenture in Gurugram

Accenture is seeking a Digital Marketing Advisory Associate with 1 to 3 years of experience to join their team in Gurugram. This role focuses on optimizing marketing operations, driving campaign analytics and reporting, and improving overall marketing efficiency and effectiveness through data and technology.

Key Responsibilities:

• Assist in managing increased marketing complexity and resource constraints.
• Drive marketing performance using deep functional and technical expertise.
• Accelerate time-to-market and operating efficiencies at scale via Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services.
• Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management.
• Ensure smooth implementation of marketing strategies and measurable results.
• Utilize technologies for collecting and analyzing user behavioral activities across various marketing touchpoints to achieve business goals.
• Evaluate the success of marketing initiatives through performance measurement.

Required Skills and Qualifications:

• Proficiency in Marketing Operations - Campaign Analytics Reporting.
• Any Graduation degree.
• 1 to 3 years of relevant experience.
• Proficient in English (International).
• Strong digital marketing and digital analytics skills.
• Proficient in Microsoft Excel for data analysis.
• Skilled in analysis and reporting.
• Ability to establish strong client relationships.
• Ability to meet deadlines and work well in a team.
• Agility for quick learning and commitment to quality.

Role Details:

• Solve routine problems using precedent and general guidelines.
• Interact primarily within your own team and with your direct supervisor.
• Receive detailed to moderate instructions for daily tasks and new assignments.
• Decisions made will impact your own work.
• Act as an individual contributor within a team with a defined scope of work.
• This role may require working in rotational shifts.