Digital Marketing Specialist

Role Overview:

• We are seeking a skilled PPC Executive to manage and optimize paid search campaigns for Graygraph Technologies Pvt Ltd in Noida.
• You will develop effective strategies, launch ads across platforms like Google AdWords and Bing, and monitor budgets to maximize ROI.

Key Responsibilities:

• Create and refine keyword selection and audience targeting strategies.
• Manage accounts on major search engines including Yahoo and Facebook.
• Analyze data to produce comprehensive reports for leadership using dashboards.
• Craft compelling ad copy that drives engagement.
• Implement safeguards against click fraud and stay updated with SEM trends.

Tech Stack & Tools:

You will utilize Google Analytics, GTM, Google Merchant, and HTML/CSS/XML for tracking setup. Proficiency in Excel is required.

Candidate Profile:

We prefer candidates with 2-3 years of experience who understand SEO fundamentals. Knowledge of analytics tools like Google Trends is essential. Strong analytical skills and mathematical aptitude are highly valued, along with excellent communication abilities.