Digital Marketing Specialist

Digital Marketing Specialist – Performance Marketing & Lead Generation

We are looking for a results-oriented Digital Marketing Specialist to drive lead generation and manage campaigns for our premier coaching courses in Chennai. The ideal candidate will have expertise in Google Ads, Meta Ads Manager, and funnel optimization.

Key Responsibilities:

• Campaign Execution: Plan and optimize high-performance ads on Google (Search, YouTube, Display) and Meta to generate qualified leads for TNPSC, Banking, SSC, Railway, and UPSC courses.
• Funnel Management: Build end-to-end funnels from ad click to admission. Optimize landing pages with bilingual messaging (Tamil + English), improve form structures, and manage lead follow-up workflows.
• Lead Quality & Conversion: Collaborate closely with admissions teams to ensure leads convert into walk-ins and enrollments. Focus on reducing Cost Per Lead (CPL) while increasing overall conversion rates.
• Analytics & Reporting: Utilize Google Analytics, Zoho CRM, and other tools to track daily metrics including spend vs. leads, CPL targets, and campaign ROI by course and region.
• Creative Support: Partner with design teams to create compelling ad creatives, video hooks, and landing page content tailored for job aspirants and students.

KPIs & Performance Goals:

• Achieve daily/monthly lead volume targets
• Maintain low CPL while maximizing admission conversion %
• Ensure positive Campaign ROI

Requirements:

• 2–5 years of hands-on experience in digital marketing, specifically with Google Ads and Meta Ads Manager.
• Strong understanding of lead generation campaigns and conversion funnel optimization.
• Familiarity with the Tamil Nadu/Kerala educational market is a plus.
• Bilingual communication skills (Tamil/English) preferred.