Digital Marketing Manager

Artemax, Inc., a leading manufacturing company in New Berlin, WI, renowned for its commitment to quality and customer satisfaction, is seeking a skilled Digital Marketing Manager. This role is pivotal in driving our digital growth strategy across paid media, email marketing, and SEO. The ideal candidate will focus on achieving measurable business outcomes and cultivating enduring brand equity for all Artemax brands.

Key responsibilities include spearheading email marketing campaigns, developing automated customer lifecycle programs, and collaborating with creative teams to produce compelling content. You will also oversee paid advertising funnels and campaigns across major platforms, manage significant media budgets (seven figures+), and optimize ROI, CAC, and LTV. A crucial aspect of this role involves developing and executing a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO, and link-building, ensuring seamless integration with content and social media efforts. You will monitor digital dashboards, track KPIs, and leverage advanced analytics tools to assess performance and translate insights into actionable recommendations for optimization and budget reallocation. Building and maintaining customer segments, ensuring digital campaigns align with business initiatives, and acting as a thought leader in digital best practices are also integral to this position.