Digital Marketing Executive

About the Role

We are seeking a Results-Driven Digital Marketing Executive with 1–3 years of experience to lead cross-channel digital marketing initiatives. You will be instrumental in developing, executing, and optimizing campaigns across search, social media, email, and content channels to drive brand awareness, generate high-quality leads, and foster deep customer engagement within the Indian market.

Key Responsibilities

• Campaign Execution & Paid Media: Plan, launch, and optimize performance marketing campaigns on Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager to maximize ROI.
  
  

• SEO & Content Strategy: Conduct comprehensive keyword research, execute technical SEO optimizations for web content, and oversee the creation of engaging blog posts and social media assets.
  
  

• Social Media Management: Create, schedule, and analyze high-impact content across primary platforms to build a strong brand presence and foster community engagement in Pune and beyond.
  
  

• Email Marketing & Automation: Design segmented email drip campaigns, newsletters, and lead nurturing workflows using advanced automation tools.
  
  

• Analytics & Reporting: Track key performance indicators (CAC, ROAS, CTR) using Google Analytics 4 (GA4), Looker Studio, and Semrush/Ahrefs to deliver actionable weekly insights.
  
  

• Conversion Rate Optimization (CRO): Run A/B tests on landing pages, CTAs, and ad creatives to continuously improve conversion funnels.

Requirements & Qualifications

• Experience: 1–3 years of hands-on experience in digital marketing within an agency or in-house setting.
  
  

• Technical Skills: Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools (Semrush/Ahrefs), and CMS platforms like WordPress/HubSpot.
  
  

• Analytical Mindset: The ability to interpret raw marketing data into strategic campaign adjustments is essential.
  
  

• Copywriting: Excellent written communication skills for crafting compelling ad copy, email subject lines, and social captions.

Preferred Qualifications

• Certifications in Google Search/Analytics or Meta Blueprint.
  
  

• Familiarity with visual design tools (Canva/Photoshop) or video editing platforms.
  
  

• Hands-on experience with CRM tools, specifically proficiency in Zoho.