Digital Marketing Executive

Role Overview:

• We are seeking a creative and results-driven Digital Marketing Executive based in Wadala, Mumbai to manage end-to-end digital marketing activities. You will play a pivotal role in improving online visibility, generating qualified leads, and supporting overall business growth across multiple platforms.

Key Responsibilities

Your primary duties will include:

1. Social Media Marketing: Plan, create, schedule, and manage engaging content for LinkedIn, Instagram, Facebook, and other relevant social channels to build brand presence.
2. META Ads Management: Set up, optimize, and monitor Facebook and Instagram ad campaigns focused on lead generation, brand awareness, and high conversions.
3. Google Advertising: Design and manage Google Search, Display, and other relevant advertising strategies to maximize ROI.
4. Search Engine Optimization (SEO): Conduct thorough keyword research, execute on-page/off-page SEO tactics, perform competitor analysis, and optimize websites for improved search rankings.
5. Email Marketing Automation: Design and manage newsletters and automated campaigns using tools like Brevo, with a focus on audience segmentation and effective follow-ups.
6. WhatsApp Business Solutions: Manage bulk messaging, segment audiences, and set up automation workflows. Knowledge of the WhatsApp Business API and Meta verification processes is highly valued.
7. Creative Coordination: Collaborate with graphic designers and content creators to produce high-quality marketing creatives, reels, and promotional materials.
8. Data-Driven Reporting: Monitor campaign metrics, analyze lead quality and conversion rates, prepare detailed performance reports, and recommend strategic improvements.
9. Website Maintenance: Update website content, landing pages, blogs, and other marketing assets as needed to ensure accuracy and relevance.