Digital Marketing Executive

Role Overview

We are seeking a Digital Marketing Executive at SoftwareWorks (Software@Work India Pvt. Ltd.) in Mumbai to lead our digital marketing initiatives. This hands-on, creative role requires ownership of content strategy, social media management, SEO/SEM campaigns, email marketing, and external agency coordination to drive B2B growth.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns (SEO, SEM, Social Media, Email).
• Create engaging content for websites, social platforms, and newsletters tailored for Indian SME markets.
• Manage paid advertising on Google Ads, Meta Ads, and LinkedIn to maximize lead generation ROI.
• Analyze campaign data using web analytics tools to optimize conversion rates and traffic.
• Nurture leads through marketing automation and CRM integration strategies.
• Collaborate with designers, freelancers, and external agencies for asset creation.
• Prepare performance reports on KPIs including website metrics, lead volume, and campaign efficiency.

Requirements

• Experience: 1-2 years in digital marketing (preferably B2B software/Tech sector).
• Skills: Proficiency in SEO/SEM, social media management, email automation, and data analysis.
• Educational Background: Bachelor's degree in Marketing or related field preferred.
• Attributes: Strategic thinker with strong communication skills and a results-driven mindset.