Digital Marketing Executive

Digital Marketing Job Description

Level: Executive / Assistant Manager

Location: Kolkata (Head Office)

Experience: 2–6 years hands-on digital marketing.

Education: Any Graduate; background in marketing, mass communication or design is helpful

Role Overview

Responsible for online process management This is a hands-on execution role that owns the content calendar, paid campaigns and reporting, publishing on schedule, generating qualified demand and reporting on results.

Key Responsibilities

• Own the campaign calendar and audience segments.
• Maintain and publish the monthly content calendar across all social media platform
• Plan, execute and optimise paid campaigns on Google Search, LinkedIn and Meta within an approved budget
• Run email and WhatsApp lifecycle communication with clean segmentation, consent and performance tracking
• Own the monthly marketing dashboard covering traffic, leads, portal funnel, spend and LinkedIn performance
• Brief and manage external agencies and vendors, ensuring all output meets the VMD Brand Voice Guide and regulatory compliance

Skills & Competencies

• Independent, hands-on execution across GA4, Search Console, Google Ads, LinkedIn/Meta advertising, on-page SEO.
• Able to write publishable English copy without agency support
• Comfortable producing social and web design assets in Canva & AI
• Working Knowledge of GA4, Google Search Console, Google Ads, LinkedIn/Meta
• Strong analytical and reporting skill
• Spreadsheet competence for campaign and funnel reporting
• Numerate and honest in reporting; ships on schedule and treats the calendar as a commitment
• Comfortable in a regulated environment where every marketing claim must be substantiated
• Ability to work independently and deliver campaigns on schedule.

About VMD:

vikasmedical.com